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The UK Competition and Markets Authority (CMA) has approved changes to Meta’s commitments on how it uses advertiser data. Announce Tuesday (August 20).
Meta, the parent company of Facebook, Instagram and WhatsApp, has come up with a new way to ensure that all advertisers’ data is not used to improve its marketplace without requiring them to opt in or out.
Opting in allows Meta to access your advertising data to improve Facebook Marketplace. Opting out does not allow Meta to use your data for this purpose.
The company plans to adopt new approaches this year to ensure that all advertisers can continue to run ads on Facebook Marketplace without worrying that their data will be used to improve it.
After consulting advertisers and Facebook Marketplace users, the CMA, the UK body responsible for promoting competition and protecting consumers from unfair business practices, concluded that the company’s modifications went beyond its initial commitments and would not have any adverse impact on advertisers. As a result, the agency approved the proposed changes.
CMA Start investigation in 2021 to determine whether the platform has an unfair advantage due to its data collection and usage practices.
In 2022, the agency asked the tech giant to limit its use of advertiser data to prevent it from gaining an unfair advantage on Facebook Marketplace.
Meta can gain an advantage by using advertisers’ data to enhance Facebook Marketplace and make it more attractive than competitors. Insights gained from competitor data can improve the functionality and performance of the marketplace, giving the company an advantage over rival platforms.
Last year, Meta agreed to limit its use of advertiser data to ensure it doesn’t gain an unfair advantage, but later amended that commitment. That included allowing Facebook Marketplace competitors that advertise on Meta’s platform to opt out of having their data used to power the feature.
In 2022, Amazon will promise It does not use data from competing sellers on its marketplace to maintain a fair environment for third-party suppliers.
Meanwhile, Meta faces multiple challenges in the EU.
European Commission investigation The company’s compliance with the Digital Services Act (DSA) and the Digital Markets Act (DMA), with a focus on Data Accesselection monitoring and competition practices.
The company also Involved A legal dispute with the Commission over annual regulatory fees,Under scrutiny Whether there are potential violations related to the protection of minors.
(Editing by Rajnish Singh)
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