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While the July football season helps boost business in the country, the fact is Sales remain stagnant. According to the latest Fenalco Economic Journal.
Also read: (Reasons for slight improvement in consumer confidence in July)
According to data provided by the union, 24% of merchants consulted said that their sales in physical terms were higher than a year ago, but 76% said they were the same (46%) or lower (30%) than a year ago.
As for Immediate expectations, 26% said their business would improve, 19% said it would worsen, and 55% said they would continue as they are now.
on the other hand, Sales of alcoholic beverages, non-alcoholic beverages, audio and video equipment, prepared foods and snacks They were among the best performing categories in July. Also noteworthy was the recovery in car and motorcycle sales, driven by lower credit costs.
In contrast, sales of leather goods and footwear were very poor, according to reports from merchants in the industry.
Also read: (Parmalat’s owners invest heavily in imported cheese)

Jaime Alberto Cabal, President of Fenalco
Cesar Melgarejo / EL TIEMPO
Although the economy is expected to gradually recover in the second half of the year, there is still uncertainty in the economy with the announcement of the new tax reform. Proposal governmentIncrease investment Mandatory restrictions on banks and labor reforms will be debated for a second time in Congress.
“The gradual decline in interest rates and inflation could lead to the start of positive changes in real sales across the business sector in the last part of 2024, as long as confidence indicators do not continue to deteriorate. Consumers and merchants have been affected by unstable government announcements and decisions.”said Jaime Alberto Cabal, president of Fenalco.
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