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Former Malaysian politician and current podcaster Khairy Jamaluddin delivered the keynote address today at ABU CON-FEST 2024. The former Health Minister, who also served as Minister of Youth and Sports and Minister of Science, Technology and Innovation, shared his journey from politics to podcasting to a packed audience.
Khairy discussed his podcast “Keluar Sekejap” which he co-hosts with Shahril Hamdan. The podcast was launched on 1 March 2023, with its first official episode released on YouTube and Spotify on 7 March 2023. It quickly became the most popular podcast in Malaysia and frequently ranks number one on Spotify.
Carey highlighted their unique approach to podcasting during his presentation. “We’re trying to disrupt the concept of podcasting,” he said. “For us, podcasting is everything – audio, video, and social media. We make sure we are everything.” He clarified that their content is meant to provide analysis and insights, not to compete with traditional news. “We’re disrupting the news so that people know our take on the news,” he added.
Khairy stressed the importance of providing insider perspectives and detailed analysis of topics that affect legal and policy changes, such as cabinet reshuffles and pension reforms. He also shared insights on the frequency of content, saying they have found a balance of two episodes every ten days.
Khairy ended his speech by advising content producers not to chase every profit opportunity, especially in today’s political climate where certain brands may be associated with unethical issues.
ABU CON-FEST 2024 combines ABU’s signature content events: ABU TV-CON, ABU RadioSonic and #ABUdigital. Taking place from 2-4 July in Kuala Lumpur, Malaysia, the event aims to bring together producers to share experiences and discuss how to create impactful content.
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