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Juan Valdez continues to invest heavily in its international expansion. The Colombian brand announced that its next destination will be Brazil, where it will open its first store in December this year.
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This was announced by the General Manager of the National Coffee Growers Federation (FNC), Germán Bahamón, during the XXVI National Exporters Conference.
With the arrival of Juan Valdez in the country considered the world’s largest coffee producer, the company The goal of opening about 100 stores by 2024 is about to be achieved (80 abroad and 20 in Colombia). This year the brand also plans to open 40 stores in Turkey and a third store in Egypt.
By 2025, The company plans to open its first office in China. Colombian coffee exports increased by nearly 247% in the first half of this year.
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Juan Valdez Opening
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last week Juan Valdez stores reach 600, After opening a destination at Istanbul (Turkey) Sabiha Gökçen International Airport. 300 of the stores are located in Colombia and the others are located in 20 countries around the world.
As Procafecol president Camila Escobar explained in a recent interview with EFE, the company has “Consolidation of presence in mature countries (mainly in Latin America)”Colombia is the most important of these, but there are others such as Chile, Ecuador and El Salvador.
(See also: Grupo Olímpica’s expansion plans include opening 10 new points of sale)
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