Imusa announces investment of more than $20 billion | Company | Business

Kitchenware Brand Imousa,belong SEB Group Celebrate these days 90 years of marketand within the framework of the anniversary announced plans to invest more than $20 billion in the coming years.

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According to the company, the investment will be used to update its machinery, improve its processes for sustainability and reduce CO2 emissions. In addition, double-digit growth is expected by the end of this year, driven by continued innovation and expansion in various distribution channels.

at the moment, Imousa Directly employs 1,500 people and works with more than 600 suppliers These form their supply chain, enabling them to reach over 5,000 customers across the country.

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The brand was born in Copacabana, Antioquia in August 1934.The company started operations with an initial capital of 25 pesos and 12 workers. This was the first Domestic metallurgical factories specializing in the production of pots, This marks a milestone in Colombian manufacturing. Its founders are Ismael Correa, Guillermo Echavarria Misas, Leonidas Moreno, Guillermo Correa and Joseph Whidman. Its original vision was to introduce high-quality metallurgical products to the national market.

In 2011, Imusa merges into SEB GroupIt is a company focusing on the field of small household appliances as part of the group’s global expansion strategy.

Since producing its first pot in 1935, the company has continuously expanded its product range and entered the small household appliances market since 2012, adapting to global trends and offering modern solutions.

During his career, The brand’s market share in some categories has reached more than 60%. These include supermarkets, neighbourhood stores, B2B business, e-commerce and distribution of exports to more than 10 countries in the region.

“Imusa is a timeless brand. For 90 years we have been part of the Colombian family and we constantly confirm our commitment through a production that meets the needs and adapts to the market, a coverage and distribution that covers the entire country, but also serves as a reference for local products in other countries of the American continent, such as Puerto Rico, the Dominican Republic and Ecuador.” said Paul de Jarnac, President of SEB Andes.

Among the most relevant milestones are the launch of cast casseroles and pressure cookers, the development of egg cookers, pots and pans with the best non-stick coating on the market. Likewise, its domestic air fryer stands out.

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A nationwide celebration

In honor of your anniversary, Imousa Leading different campaigns in the country, including a flavor route in partnership with Tulio Recomienda, the renowned influencer will visit various cities such as San Andrés, Pasto and Valledupar to highlight the country’s gastronomic wealth.

The company will launch a campaign through the Imusa Samurai Taller de Sueños Foundation to raise funds to build 90 houses for disadvantaged families. Finally, it will also launch a commemorative collection made of cast aluminum with a bronze non-stick exterior and matching plastic cutlery in the same bronze color, which is now available in more than 200 points of sale nationwide.

“With 90 years of heritage and a continued focus on quality and innovation, Imusa looks to the future with the goal of maintaining its leadership in the industry and continuing to be a faithful companion in the daily lives of millions of families.”highlighting the company.

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