[ad_1]
Ibrahima Ndoye, better known by his pen name “Iba”, is revolutionizing Senegalese cuisine with his innovative approach. The culinary blogger launched his blog “Les Ateliers de Iba” in 2015, breaking the rules of traditional cuisine to offer unique culinary creations that appeal to an international audience.
His passion for cooking drives him to continually explore new flavors and techniques.
Cuisine between tradition and modernity
Different A chef recognized for his ability to combine tradition with modernity. Using local ingredients such as baobab Foniohe offers a recipe for reinvention Classic Senegalese dishes. His Nutella and Bouillabaisse tarts perfectly exemplify his innovative approach. He uses traditional products while adding a modern twist.” Baobab fruit is rich in vitamin C, but it cannot withstand long cooking “, he explains. This statement illustrates his approach of combining respect for tradition with innovation.
Viral success
Since its launch Your YouTube channelIba has managed to attract tens of thousands of viewers. His videos, often recorded in his kitchen-turned-studio, have attracted hundreds of thousands of views. It revisits versions of iconic dishes such as Thiebduenne and Correct Guaranteed to be a big hit and spark lively discussion among your subscribers.
However, this success has not been without its critics. Some purists Senegalese cuisine Reject its modernization, believing that these modifications distort traditional dishes.
Vision Beyond Blogging
Iba’s impact extends far beyond the confines of his virtual kitchen. With an international audience that includes the Senegalese expat and mixed-race couples, he has been able to attract the attention of brands. Initially shy, Iba initially hid his identity, showing only his hands in his videos. But in the face of growing popularity, he decided to expose himself, which has enabled him to secure partnerships with brands, especially those that support local and organic products.
[ad_2]
Source link
