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As your business grows, so does the importance of a seamless communication strategy. If you are in a leadership position, your customers, suppliers, stakeholders and team members all rely on your ability to share information and convey your ideas to those who need to hear them.
You can also keep your employees connected and find ways for them to do their jobs more efficiently. Gone are the days when simple email communication was enough. Today, communication channels need to be faster, more flexible, and tailored to the job.
Key Takeaways
- In the modern business world, seamless communication is essential.
- Set goals to identify which communication issues you need to address.
- Understand which products and services best meet your users’ needs.
- Choose the right technology to achieve your goals.
- Partner with a reliable company that excels in seamless communication strategies.
A key approach to seamless communication
There are a wide variety of options out there, all kinds of technology designed to improve communication in business settings. But where do you start and how do you choose the product that best suits your needs?
In this article, you’ll learn three best practices for seamless communication in the workplace.
1. Establish your goals
Whether you’re trying to get out of a current problem or planning for the future, you probably have some ideas about the communication system you want to implement. Now is the time to fine-tune that idea and clarify your goals.
Think about the internal and external issues facing your organization. Make a list and rank them in order of importance.
Many managers use SMART framework To aid this process, goals should be specific, measurable, actionable, relevant, and time-bound.
For example, you may not be able to convene key personnel for weekly meetings. Due to travel and other responsibilities, they can’t communicate and collaborate, which can cause other problems across the business.
Here, your goal might be to increase attendance at staff meetings from 55% to 90% by the end of the quarter. One solution is to implement videoconference Rather than a face-to-face meeting.
During these virtual meetings, employees can discuss ideas, share documents, and learn about the latest projects and company operations.
With this approach, you can identify your challenges and set appropriate goals to eliminate them. Whatever your problem, there’s probably a product or service that can help you.


2. Know your users
Now that you have a clear idea of what you want to achieve, it’s time to think about who needs to be involved. A seamless communication solution is essential for some members of your organization, but not for everyone.
For example, your customer service staff will benefit from Powerful contact center solutionsbut may only need basic email for inter-office communication. Or, you may think it’s important for them to have access to team chat software. Understanding your employees and their needs is crucial.
It’s also important to consider how any external-facing processes might impact your customers. Verizon Research The study found that while acceptance of AI machine technology is increasing, most customers still prefer some form of human interaction when communicating with companies. However, 78% favor a hybrid of human and machine communication.
So what counts as real interaction with people in an online environment? According to Verizon researchers:
- 55% chat with people in real time
- 43% said they would have an audio conversation with a human
- 26% said they had a video chat with someone
- 18% said their interactions with chatbots were based on accurate information about the customer
- 18% said automated voice interactions are based on accurate information about the customer
This is important information to consider, and this type of research is key to understanding what your customers expect from your business. You can glean more specific information from your own analysis and research.
Or you can just ask your customers how they prefer to communicate.
A successful marriage of humans and technology


3. Choose the right products and technologies
You know what needs to be accomplished, who needs to be involved, and how you need to engage with them. Now it’s time to decide which products and services will help you achieve your goals.
There are many options. Here are some of the most popular ones:
Team Chat
Chat software allows your employees and team members to communicate in real time without having to pick up the phone. It’s faster and more elegant than email, but still allows the message recipient time to respond when the business allows. Team chat software is ideal for environments such as call centers, where large numbers of busy employees may need to exchange information with each other.
Business SMS
Business text messaging allows your company to communicate seamlessly with your customers. It’s an ideal way to let people know about your products and services, showcase special offers, and provide updates on orders and other interactions. Text messaging will benefit both your marketing department and your customer service staff.
videoconference
Face-to-face meetings remain valuable in the business world, but they’re not always practical. Bringing together team members, clients, and stakeholders can be difficult. Video conferencing allows busy people to meet and share information from anywhere there’s an internet connection, while recording capabilities allow key personnel to watch the meeting after it’s over.
Contact Center
Contact centers are the backbone of many businesses. Great customer service can make or break a company, and it’s important to give your employees the right tools for the job. This means more than just answering customer inquiries in a timely manner. It also means having the right software in place to provide customers with the best possible experience when they contact your organization.
Seamless communication is essential
When used correctly, digital communications technology can improve customer service, increase employee efficiency, and streamline your business. When used incorrectly, you could be wasting time and money on systems that don’t help you achieve your goals.
Safety issues must be considered reliability in your seamless communication strategy. And, as with anything related to your business, the most important thing is to find and partner with the right company. Contact Intermedia Get started today.
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