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In 2022, artist Stuart Semple opened his laptop and found that all his designs had turned black overnight. All the colors in Adobe product files such as Photoshop and Illustrator were gone. Who took these colors away? The story starts with Pantone.
Pantone is best known for their annual color forecasts, but they actually make most of their money from selling color reference guides. These guides are pretty much the standard by which designers everywhere talk about color.
In today’s show, how did Pantone come to control the language of rainbow color? We look back at the history of Pantone, starting with the man who established Pantone as the industry standard. We also hear how Stuart tried to break the color monopoly.
Share your thoughts — What color should we choose as the color of planet money?
The show is hosted by Sam Yellowhorse Kesler and Jeff Guo, produced by Willa Rubin, and assisted by James Sneed. Jess Jiang is in charge of editing, and Sierra Juarez is in charge of fact checking. Debbie Daughtry is in charge of engineering, and Carl Craft is in charge of production. Alex Goldmark is the executive producer of Planet Money.
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Music: Universal Productions Music – “Up All Night,” “So Take Me Home”; Audio Network – “Raise Up.”
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