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The promotion is designed to thank and recognize the loyalty of Holcim’s customers, end-users, builders and strategic allies (such as hardware dealers and Disensa network members), who are fundamental players in nation building.
Holcim El Salvador has announced the winners of the “75 Years of Building El Salvador with You” promotion, a sweepstakes that rewards loyal customers with extraordinary prizes, including a new house, an ISUZU D-Max 2024 All-Terrain Pickup, 10 Yamaha Crux Motorcycles and 10 43″ Smart TVs. The sweepstakes took place on July 31, 2024, and was live-streamed through Holcim’s social networks, where hundreds of people joined to meet the lucky winners.
Milton Rosas, housing winner. Courtesy
The main prize of the promotion was a new house, awarded to Milton Rosas, who could not hide his excitement after receiving the news that will change his life and that of his family. In addition, José Martín Hernández received an ISUZU D-Max 2024 All-Terrain Pickup Truck, an essential tool to support his daily and work activities. In addition, 10 participants won a Yamaha Crux motorcycle and another 10 lucky winners received a 43-inch Smart TV, perfect for enjoying family time and entertainment at home.
José Martín Hernández, the pickup truck champion. Courtesy
The promotion is aimed at customers who purchase Fuerte or Maestro cement in more than 900 participating hardware stores, including all Disensa branches nationwide. Customers can participate by depositing the coupon in the mailbox at the point of sale between April 2 and July 15, 2024.
Motorcycle winners. Courtesy
The award winners came from all over the country, which once again proves the nationwide preference for the quality of Holcim cement and concrete.
“The ‘Building El Salvador with You for 75 Years’ promotion is our way of thanking our customers and all Salvadorans for joining us in the country’s 75-year history. Each of these awards reflects our commitment to the development of El Salvador and the well-being of the community. For example, the house, which is the main award, symbolizes the security and comfort we want to provide to Salvadoran families, a place to build memories and dream of a better future,” said Claudia Castillo, Marketing Director of Holcim El Salvador.
The promotion is intended to thank and recognize the loyalty of Holcim’s customers, end-users, builders and strategic allies (such as hardware dealers and Disensa network members), who are fundamental players in nation-building. “We would also like to thank our sponsors Yamaha, Isuzu and Avance Ingenieros for their valuable collaboration. The fact that the winners come from municipalities across the country shows that El Salvador is true Holcim territory and we are proud to continue building together a more solid and prosperous future for all,” Castillo added.
Customers in the concrete industry were also entered into a special drawing for them, with prizes ranging from $2,000 in vouchers redeemable for Holcim concrete for their work to all-inclusive vacation packages to Cancun, Mexico. Builders were given an electronic number at the time of purchase and used that number to enter the drawing to select five lucky winners.
“For 75 years, builders have trusted Holcim as an ally in their projects, and together with them we have breathed life into works that promote development in El Salvador, such as roads, bridges, schools, markets, parks, commercial buildings and our homes themselves. We want to thank you for the trust you have placed in us and reaffirm our commitment to continue building El Salvador together,” said Guillermo Torres, Holcim Concrete and Aggregates Manager.
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