He “explains” the results and provides sources – K-News

OpenAI presented a test version of SearchGPT, an AI-based search engine that processes information from the Internet in real time and presents the results in a convenient format. Instead of a traditional list of links, SearchGPT structures data by providing short descriptions and direct links to sources. This approach was developed in collaboration with leading news publications such as The Wall Street Journal and the Associated Press. SearchGPT offers a different way to interact with information, making it a strong competitor to established search giants such as Google. The service is currently open to only 10,000 test users, with plans to integrate its functionality into ChatGPT in the future. Write for the media.

The search engine is a large text field that prompts the user to enter a query. However, instead of a regular list of links, SearchGPT attempts to structure and “understand” the information found. In one example from OpenAI, the search engine summarized information about a music festival and then provided a short summary of the event along with a link to the source. In another example, the search engine explained when tomatoes are grown and then described different varieties of that plant. After the results appear, you can ask additional questions or open other related links in the sidebar. There is also a “visual reactions” feature, which does not have details yet.

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SearchGPT is currently just a “prototype.” The service runs on the GPT-4 family of models and is only available to 10,000 test users at launch. OpenAI works with third-party partners and uses real-time content feeds to generate search results. The ultimate goal is to integrate search functionality directly into ChatGPT.

The emergence of SearchGPT could pose a serious threat to Google, which is rushing to bring AI features to its search engine, fearing that users will switch to competitors that offer these tools first. In addition, OpenAI is becoming a direct competitor to the startup Perplexity, which positions itself as an AI-based search engine. Perplexity has recently been criticized for its AI summary generation feature, which publishers accused of blatantly plagiarizing their work. In particular, the startup’s AI search engine used an article from Forbes magazine without mentioning the news source.

It seems that OpenAI has taken this backlash into account and taken a different approach. In a blog post, the company stressed that SearchGPT was developed in collaboration with multiple news partners, including giants such as The Wall Street Journal, Associated Press, Business Insider, Le Monde, and Vox Media. Some of these deals cost OpenAI millions of dollars. Interestingly, The New York Times previously sued OpenAI and Microsoft, claiming that the newspaper’s content was used to train the OpenAI system without permission.

SearchGPT is designed to allow users to easily find the original source of information. The system automatically adds links directly to publishers’ websites in response to queries, helping users quickly navigate to the original material. However, many media outlets are concerned that OpenAI and Google’s AI search engines may provide short but comprehensive answers. In this case, readers do not need to click on the link, so publishers’ websites will receive less traffic, resulting in a loss of advertising revenue. OpenAI said it is not yet clear how much traffic SearchGPT will be able to send to publishers. They plan to learn more about user behavior during testing. But publishers will be able to control how their content is used in the OpenAI search engine. They can prevent the model from training on their data but still remain in the search results.

Last September, OpenAI launched a web search feature for ChatGPT called Browse with Bing, but it looks much more primitive than SearchGPT. SearchGPT will be free at launch. So far, there are no ads, and the company will obviously have to solve the problem of profitability soon.