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Payal Prasad is excited to be his own boss.
Although she has a Bachelor of Business degree in Accounting and Economics and could easily find an office job, she prefers to be in control.
The 25-year-old runs a small but growing kava business in the Suva market.
In August 2021, in order to survive the pandemic financially, Ms. Prasad, who lives on Khalsa Road in Tasirua, founded Prasad Premium Kava Distillery.
It was a difficult decision, but one she has never regretted.
“Like many other families, my family has been severely affected financially due to the coronavirus pandemic,” Ms Prasad said.
“I had a bachelor’s degree in business, but in those tough times, it was hard to find a job.”
“One day, I was sitting with my family, wondering what to do, and my mom suggested that I start my own business.”
Both her parents have passed away, but Ms Prasad has pressed on with the support of her brother, who also runs a kava business in Labasa.
“He helps me get supplies,” she said.
“We buy kava from Savusavu, Labasa and Taveuni.”
Ms. Prasad has regular and occasional customers. To improve her marketability, she uses social media to promote her products and increase sales.
She said that being her own boss has always been her dream. This also gave her the freedom to start her own business.
“Right now, I wouldn’t want to work anywhere else. I’m happy with my business because it allows me to be my own boss. I can close it anytime and go anywhere. No one is going to stop me.”
Ms Prasad agreed that it was difficult to run a business without facing difficulties, but she was able to get out of it by making smart business decisions.
“There is a lot of competition in the market because there are so many suppliers selling kava. I have to compete by offering the best price and quality.”
By building a strong customer base, she was able to compete with suppliers who had been in the industry longer than she had.
“I’m also building connections and attracting clients.
“I maintain a good working relationship with the customers who come to the market and also use social media to market my products.”
Ms Prasad encouraged young people to stick with it, even if they might not find a job after graduation.
“It was difficult to find a good job right after I graduated. You can start a small business with the help of your family, and then find a suitable job to realize your dream.
“I’m happy with how my business is going and I don’t think I need to look for another job.”
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