Google will make it easier to identify political ads manipulated by AI

Google announced that it would no longer require advertisers to highlight political ads that contain synthetic elements. Instead, The company will automatically indicate this feature. As long as creators indicate in the campaign settings that their content is manipulated through artificial BroadCast Unitedligence (AI).

Last year, Google updated its privacy policy. Political content This includes political or electoral ads that use technology to “falsely” show real people or events. Advertisers will now have to point out the existence of such false content directly in their ads. Now, they just need to indicate this when creating their campaign.

It also communicated the change through an update to its advertising policy help page. Advertisers need to select a checkbox In this section Altered or synthesized content In campaign settings.

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Therefore, ads that contain synthetic or digitally altered content or that do not realistically represent real people or events A notification will automatically be included stating that they were generated by AI.

The company also mentioned that this warning will be Feed yes shorts YouTube on smartphones, and in advertising Ad breaks Copy on smartphones, computers, TVs and the web.

However, this new feature does not apply to other ad formats, and advertisers are still responsible for providing featured descriptions. Indicates that this is AI-generated content. “The description must be clearly visible and must be placed where users can see it,” Google details.

Google illustrates these warnings with the following description: Altered or synthesized content, This audio is computer generated, This picture does not represent real events o This video content is synthetically generated.

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*The creation of this content was assisted by artificial BroadCast Unitedligence. The information was provided and reviewed by journalists for accuracy. The content was not automatically generated.