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Coca-Cola Pakistan has partnered with the Government of Gilgit-Baltistan to implement the ‘Plastic Free Gilgit-Baltistan’ initiative. The partnership aims to ensure that the province is free from the burden of high levels of plastic.
Coca-Cola Team Pakistan The company said they have invested PKR 30 million in the project. The company will work with bottling partner Coca-Cola Icecek Pakistan in collaboration with the provincial government.
They plan to install two crushing and baling facilities in Shigar and Ghizar districts to recycle PET plastic bottles. Through this partnership, Coca-Cola Pakistan will also help the government install garbage collection points.
In addition, they will jointly launch an awareness campaign on environmentally friendly disposal of plastics. The government has been working to make people in various communities aware of the harms of using plastics.
The two organizations joined forces to organize a garbage collection and disposal drive within the communities of Gilgit-Baltistan. The first shredding and baling facility was inaugurated by the Chief Secretary of Gilgit-Baltistan.
He was in Shigarh accompanied by the Director of Public Affairs of Coca-Cola Company at the inauguration ceremony of the first crushing and baling facility in the province, which is being installed near the Karakoram Mountains.
this government The Gilgit-Baltistan team, in partnership with Coca-Cola, organised a fundraiser during the trek to Upper Kachura Lake.
Officials said the collection drive was very successful as they were able to collect the waste and encourage people to dispose of it responsibly. Many shopkeepers and small business owners welcomed the opportunity to learn more about waste management.
The partnership between the Gilgit Baltistan government and Coca-Cola Pakistan will last for two years.
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