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He worked for 20 years for the Franco Bassi family business founded in Como in 1972, which still produces ties today. He then chose to create his own collection, conceived on the basis of numerous trips to India and the discovery of precious embroideries and colorful fabrics. Francesca Bassi’s second life thus began with hand-painted scarves, and she decided to design some “simple” models, suitable for every season, from skirts to shirts to tunics.
“In 2019, to celebrate my 50th birthday, I chose to treat myself with my first collection, which bears my name, a series of folk skirts inspired by the Gujarat region of India, where there are great skirts – she told Il Sole 24 ore -. In the following months, the discussion expanded and developed. I am a nostalgic hippie, born late, with a great experience with fabrics, which is why I started defining clothes that are cheerful, wearable and easy to combine.”
In a previous episode of Pitti Francesca, she suffered a fall in a rented house, which caused some trauma, but she overcame them with time and perseverance. He has not lost his desire for smiles and colors and continues to create ideas for his brand.
The characteristic of this series is that it can be combined starting from color and pattern.
“The collection that bears my name is all embroidered and produced in West Bengal – he says -. The finished product arrives in Italy, but it is entirely designed in Como, where we also do a second quality control.”
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