Facebook attracts customers | Five major changes in the 20th birthday celebration to attract young customers

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New features improve the viewing experience Support EJ Tech

originalPublished in Hong Kong Economic Times Financial NewsEJ Tech Innovation Lab“

The social media Facebook (fb) celebrates its 20th anniversary this year, and it seems to be gradually being ignored by the younger generation. Yesterday, fb held a media briefing in Asia Pacific titled “The Future of Facebook”. The company’s directorTom AlisonAt the meeting, he said that its core products will be “significantly upgraded” to prepare for the next generation of social media consumers. This update will cover five major focuses, including expanding artificial intelligence (AI) functions, private sharing, optimizing video experience, and providing opportunities and groups for creators.

First, Allison mentioned that Facebook has developed a new model that can efficiently learn from big data to upgrade the sorting technology of short videos Reels and dynamic messages, which can effectively recommend content to users. This technology will support many of its products in the next year. He declared: “By the end of 2026, our goal is to have the best recommendation technology in the world.”

Allison aims to have the best recommendation technology in the world by the end of 2026. (Facebook online photo)

New features improve the viewing experience

Allison pointed out that the time spent watching videos on the platform continues to grow, accounting for more than 60% of the time users spend on Facebook and Instagram. Facebook has launched updated features around the world, such as a full-screen video player, a slider to skip long videos, and the ability for users to quickly send videos to designated objects. When it comes to how to attract young people to use Facebook, Allison believes that young people usually like to seek advice on the platform. One of the concepts of this update is to make it easier for them to get the information they want.

If the platform wants to retain high-quality creators, revenue is important. Allison said that Facebook has optimized the payment model and pays creators based on the performance of their content. At the same time, it has also increased the profit opportunities of different media formats, namely photos, videos and text.