“Everything you need for this summer in Dubai.”

Dubai Government Media Office’s creative arm ‘Brand Dubai’ has announced the launch of a guide titled ‘Everything You Need This Summer in Dubai’, which highlights the needs and supplies that Dubai residents and visitors will need during their summer holidays. It also features various experiences from entrepreneurs participating in the ‘From Dubai’ programme, an ideal opportunity to enjoy Dubai’s summer, from the diverse cuisine to the beach basics and needs and summer fashion.

The guide was launched as part of the #DubaiDestinations campaign, which is inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, to strengthen the emirate’s position The modern version of the Dubai Destinations campaign highlights Dubai’s position as the world’s most desirable city to live and visit, underscoring the diverse options and extraordinary experiences that Dubai has to offer visitors from home and abroad during the summer season.

Khawla Al Hashemi, senior creative project director at Dubai Brand, said: “The new guide enables residents and visitors to discover various needs and business outlets under the umbrella of the (Proudly From Dubai) initiative, which falls under the creative arm of Dubai Brand and the Dubai Government Media Office. It is an initiative aimed at supporting entrepreneurs and highlighting the success stories of small and medium-sized companies founded by entrepreneurs in Dubai.”

“The guide highlights the diversity of summer options and Dubai’s unique blend of cultures as it includes dozens of stores, the best destinations and summer demand as the guide includes stores and projects that are very popular with visitors to Dubai,” added Al Hashemi.

Al Hashemi stressed that the Destination Dubai Summer campaign highlights the attractions and experiences that make the emirate of Dubai the best choice among global destinations this season, as Brand Dubai showcases creative content that reflects Dubai’s international status as one of the world’s best summer destinations. The campaign also encourages resident visitors to explore Dubai’s diverse entertainment, dining, adventure and family activities during the summer.

Summer destinations

The Dubai Summer Destination Guide is published in Arabic and English and is available via the following link: https://dubaidestinations.ae/-/media/2024/july/19-07/01/dubais-summer-essentials.pdfYou can also visit the dedicated #DubaiDestinations website https://dubaidestinations.ae / and the Dubai Brands account on Instagram @BrandDubai.

Notably, the guide published by Brand Dubai is an important part of the Destination Dubai campaign, which aims to highlight destinations where families and households can spend special time with their children.