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Belgian Dorien Nuyts, 29, is about to open her new fries shop in Berchem and is already counting Nearly 10,000 subscribers on Instagramwhich follows the transformation of a fries shop she named “Frituur Congé”. “I think my video is popular because I’m very sincere: I don’t know what I’m doing. Every Belgian has his or her own opinion about fries,” she explained to our colleagues. The importance of Limburg.
The chip shop, located on rue De Fourneau in Berchem, was Dorien’s favourite haunt, not because of its quality but because it was close to her home. When she discovered that the chip shop was going bankrupt, she immediately offered to take it over, despite having absolutely no experience in the field. “But I’ve always had a passion for chips,” she reveals.
After making a “ridiculous offer” and having it accepted, Dorien began the renovations. She was surprised at how dirty the place was and found the fridge full of rotten chips and all sorts of weird stuff. “I’m no longer surprised that I’ve gotten sick after eating here.”
Dorien wanted to create a simple, clean and welcoming chip shop that would offer vegan and halal options while maintaining the shop’s popular spirit. Although she was new to the business, she learned the trade thanks to the help of local fish fry owners.
Her vlogs on Instagram, where she shares her challenges and successes, have helped her grow her subscriber base from less than 1,000 to nearly 10,000. “I can honestly say that I’m just getting started and every Belgian has their say on fries. » For now, Dorien is continuing to prepare to open his fries shop, despite a tight budget and rising costs.
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