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Uganda’s Wembula Festival is back, bigger and better than ever. Taking place from October 25-27, 2024, this year’s event promises to be an extraordinary experience, blending Uganda’s rich cultural heritage with breathtaking performances, vibrant arts and unparalleled adventure.
This year’s festival will be headlined by Elijah Kitaka, known for his soulful acoustic performances that are sure to engage audiences. Attendees will also enjoy performances by vibrant cultural groups celebrating Uganda’s rich traditions through dance and music. In addition, there will be a dedicated tourism pavilion where festival-goers can explore Uganda’s diverse tourism offerings.
Speaking at a media launch at Villa Restaurant and Lounge in Kampala on Friday, Vumbula Uganda CEO Demo Riley enthused: “We are a consistent and sustainable brand that responds to the needs of the community and elevates the tourism experience with every edition. This time around, we are looking forward to a safe and extraordinary celebration of our beautiful country, Uganda. Rest assured, we have partnered with top security agencies to ensure utmost safety for the three-day event.”
Since its inception in 2021, the Umbra Uganda Festival has become a must-see event, attracting over 5,000 adventure lovers from around the world. The festival has successfully positioned itself as a catalyst for the growth of tourism in the country, with generous sponsorship from Standard Bank of India, Busoga Kingdom and the Ministry of Tourism.
Jean Akullo, Public Relations Officer of Vumbula Uganda shared, “We have come a long way over the years. Unlike before, we will be pulling out all the stops to deliver an even more memorable experience and continue to celebrate Ugandan talent with an impressive line-up of headlining acts such as Elijah Kitaka. Expect the best of tourism showcases, outstanding performances and exciting contributions from our great sponsors.”
Umbra Uganda Festival is more than just an event, it is a movement that has a significant impact on the local economy. The festival promotes tourism, with a knock-on effect that benefits tour operators, accommodation facilities and the hospitality industry in Jinja. It also aligns with sustainable tourism goals through the #GreeningTheNile initiative, which aims to plant 10 million trees by 2030.
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