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Consumers can “test drive” cars without leaving their homes. According to mainland media reports, Alibaba (09988)’s Taobao and Xiaomi (01810) will be officially launched on September 9, and all functions have entered the internal testing stage.
It is understood that the Taobao Vision Pro version will support three virtual test drive modes. In the panoramic large-screen mode, users can appreciate the appearance of Xiaomi SU7 through the big screen and make scene-based selections; the MR mixed reality mode allows prospective car owners to “drive” Xiaomi SU7 to their living room and view the highlight functions and details in a one-to-one restoration; as for the VR virtual reality mode, you can “sit” in the car, experience the interior space immersively, and even take a virtual test drive while holding the steering wheel.
Industry insiders describe this as the world’s first virtual test drive product released for consumers, and one of the most technologically complex and advanced XR (extended reality) projects. Currently, more than 2,000 users have signed up to experience the Xiaomi SU7 “virtual test drive”.
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