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Dubai Lynx, the leading creative excellence and effectiveness platform in the Middle East and North Africa, unveiled this year’s winners at an awards ceremony tonight. Saudi Arabia won five awards, their highest ever at the Dubai Lynx, including four at the ‘ProtectTasbih’ Awards for Saudi Arabia, presented by Leo Burnett Jeddah. General Authority Entertainment’s ‘Rumble’, presented by Accenture Song in Dubai, UAE, won seven Lynx Awards, including in the Film and Film Craft categories. Notable winners also included VML, Casablanca, which won the inaugural Moroccan Grand Prix, and won the ‘Forever Grand Prix’.
Simon CookLynx CEO of LIONS & Dubai said: “Congratulations to our 2024 winners for setting the benchmark for creativity in the MENA region in the new year. Yesterday’s festival was a great day where the MENA creative community came together to network, learn and be inspired by the rich array of speakers and creative advocates from across the region. I would like to thank our judges for their hard work and dedication in setting the benchmark for creative excellence in the region. »
Ian FelservisDubai Lynx Vice President added: “This year’s winners truly showcase the level of excellence in the region. Congratulations to all the winners, special award winners and Young Lynx competition winners. The ideas and trends at work this year will be explored in the Dubai Lynx Creative Report, which provides the official ranking of the region’s top performing networks, agencies and businesses this year and was released on March 20. »
This year’s Grand Prix winners are:
Brand Experience and Activation
Of the 166 applications received, 15 were awarded: 2 Gold, 5 Silver and 7 Bronze Lynx, the Grand Prize went to Saudi Arabian Airlines for “ProtectTasbih”, presented by Leo Burnett, Jeddah, Saudi Arabia/Saatchi & Saatchi Middle East, Dubai, United Airlines United Arab Emirates
Creative Business
Of the 51 submissions received, 5 were awarded: 1 Gold, 2 Silver and 1 Bronze Lynx, with the Grand Prize going to The Coca-Cola Company’s “I See Coke”, presented by VML (Dubai, United Arab Emirates)/VML, New York, USA
Creative Performance
5 out of 35 applications received: 1 Gold, 1 Silver and 2 Bronze Lynx, Grand Prize goes to Home Box, The Hidden Room, by Leo Burnett, Dubai, United Arab Emirates
Creative Strategy
Of the 59 submissions received, 6 were awarded: 1 Gold, 2 Silver and 2 Bronze Lynx, the Grand Prize went to “Superstar Ravi” for adidas, designed by Havas Middle East / Red Havas Middle East, Dubai, United Arab Emirates
design
Of the 69 applications received, 8 were awarded: 1 Gold, 2 Silver and 4 Bronze Lynx, the Grand Prize was awarded to Saudi Arabian Airlines for “ProtectTasbih”, presented by Leo Burnett, Jeddah, Saudi Arabia/Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.
digital
Of the 84 submissions received, 7 were awarded: 1 Gold, 2 Silver and 3 Bronze Lynx, the Grand Prize went to The Coca-Cola Company’s “I See Coke”, by VML (Dubai, United Arab Emirates)/VML, New York, United States of America.
direct
Of the 130 applications received, 14 were awarded: 2 Gold, 4 Silver and 7 Bronze Lynx, the Grand Prize went to Saudi Arabian Airlines’ “ProtectTasbih”, presented by Leo Burnett, Jeddah, Saudi Arabia/Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.
entertainment
Of the 87 applications received, 9 were awarded: 1 Gold, 3 Silver and 4 Bronze Lynx, the Grand Prize went to the Saudi Arabia Tourism Authority for “Unauthorized Travel”, jointly awarded by ‿ AND US, Dubai, United Arab Emirates.
Movie
Of the 139 applications received, 10 were awarded: 2 Gold, 3 Silver and 4 Bronze Lynx, the Grand Prize went to “Rumble”, presented by Accenture Song for General Entertainment Authority, Dubai, United Arab Emirates / Droga5 (an Accenture company) Song, New York City, United States.
Film Craft
Of the 157 applications received, 14 were awarded: 2 Gold, 5 Silver and 6 Bronze Lynx, the Grand Prize was awarded to “Rumble” by Accenture Song for General Entertainment Authority, Dubai, United Arab Emirates/Droga5 Song by Accenture, New York City, United States.
Glass: The cost of change
Of the 11 applications received, 3 were awarded: 2 Gold Medals, with the Grand Prize going to “The Female Field” designed by Havas Middle East for adidas in Dubai, United Arab Emirates.
Good Deeds Award
The Public Benefit Award was awarded to Jood’s work Out of Home, created by VML / Wunderman Thompson, Casablanca, Morocco.
healthy
Of the 68 applications received, 6 were awarded: 1 Gold, 2 Silver and 2 Bronze Lynx, with the Grand Prize going to The Protective Rhymes by Leo Burnett for Anghami, Dubai, United Arab Emirates.
Handicrafts
Of the 87 applications received, 7 were awarded: 3 Silver and 3 Bronze Lynx, the Grand Prize went to “Maqroo – The First Arabic Typeface for Dyslexics” designed by Leo Burnett for Omantel in Dubai, United Arab Emirates.
Fusion
Out of 27 applications received, 3 were awarded: 1 Gold and 1 Bronze Lynx, the Grand Prize went to General Entertainment Authority for “Battle of the Baddest – Integrated” presented by Accenture Song for Dubai, United Arab Emirates / Droga5, part of Accenture Song, New York City, United States / Droga5, part of Accenture Song, Tokyo, Japan.
Average
Of the 127 applications received, 12 were awarded: 2 Gold, 4 Silver and 5 Bronze Lynx, the Grand Prize went to “Peace Frequency” designed by FP7 McCann for Babyshop in Dubai, United Arab Emirates.
exhibit
Of the 116 applications received, 8 were awarded: 2 Gold, 2 Silver and 3 Bronze Lynx, the Grand Prize was awarded to “The Lost Camel” of the Emirates Development Bank by LivingRoom Communication in Dubai, United Arab Emirates.
public relationship
Of the 82 applications received, 7 were awarded: 1 Gold, 2 Silver and 3 Bronze Lynx, the Grand Prize went to Saudi Arabian Airlines for “ProtectTasbih”, presented by Leo Burnett, Jeddah, Saudi Arabia/Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.
Impression and publication
Of the 43 applications received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx, the Grand Prize went to Boon’s “Plant Espresso”, “Planet Roast”, “Planet Ethiopia”, designed by Grey, Dubai, Emirates Arabian.
Broadcast and Audio
Of the 50 applications received, 5 were awarded: 2 Gold, 1 Silver and 1 Bronze Lynx, the Grand Prize went to The Coca-Cola Company for “I See Coke”, presented by VML (Dubai, United Arab Emirates)/VML, New York, United States of America.
Social & Influencers
Of the 88 applications received, 7 were awarded: 1 Gold, 1 Silver and 4 Bronze Lynx, with the Grand Prize going to “Birthmark Stories” by Hungerstation, VML / Wunderman Thompson, Riyadh, Saudi Arabia.
The Dubai Lynx Special Awards are presented as follows:
Network of the Year Award
1. Leo Burnett
2. Sacred and Great Wall
3. BBDO Worldwide
Media Network of the Year
1. Initiative
2. MediaCom
3. Star Transmission
Middle East and North Africa Agency of the Year
1. Leo Burnett, Dubai, United Arab Emirates
2. Impact BBDO, Dubai, United Arab Emirates
3. Saatchi & Saatchi, Dubai, United Arab Emirates
Independent Agency of the Year
1. Serviceplan Middle East, Dubai, United Arab Emirates
2. ‿ United States, Dubai, United Arab Emirates
3. Bigtime Creative Shop, Riyadh, United Arab Emirates
Bobcat Palm Award
1. Good Man Films, Egypt
2. Prodigious, United Arab Emirates
3. Djawu, United Arab Emirates
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