DRTV Response Rates | DRTV and TV Advertising

Want to know about DRTV response rates? Well, you have found the right person and the right place to search – right here at DRTV Media Blog. So, guys, what exactly are you looking for? I urge you to subscribe, follow, like, etc., because this blog is for you to learn. The Latest Trend in Direct Response TV,renewed on time DRTV Media Costs (including how to find a $50 DRTV ad) and the costs of short- and long-form direct response information ads.

DRTV Response Rate: (Cost of short-form TV ads) Cable TV network media rates remain stable and continue to rise because Large brand advertisers did not cut back on ad spending, even in slow 2011In fact, political advocacy TV advertising is on the rise in non-national election years. Still, there are many weak links where opportunities can be found, with cable networks or cable aggregators holding large amounts of unsold inventory. Your media buyers need to be connected, smart, tough, and consider your cost per order allowable when placing broadcast orders. DRTV media costs must be low to achieve a profitable cost per order. Stay tuned here to find out how to buy 60 second national DRTV ads for just $5 each. Up to 8 million homes, famous national networks – and these are not overnight ads – $5 DRTV ads!

Last week a new client called us asking about media rates and testing campaigns while comparing us to another “marketing company”. Guys – be wary of companies that don’t tell you the rate per ad slot, only impressions or general info. We’ve seen this recently with some companies offering thousands of ad slots as part of seemingly massive media campaigns, promising millions of impressions as part of a TV production package. Professional DRTV media buyer and direct TV agency We have researched these alleged massive media campaigns and have been able to determine that Clients are paying CPMs of over $28, which is higher than the CPMs for American Idol or Dancing With the Stars. DRTV rates had to be very low to be affordable. We leveraged our extensive media relationships to create a plan for this client that offered national coverage at $0.52 CPM.

Make no mistake. DRTV, Direct Response TV and TV Infomercials is a specialty that requires experience, BroadCast Unitedligence and a disciplined approach to media negotiation. Direct Response TV rates change week to week, as do media markets, based on supply, demand and, most importantly, performance. Click here to learn more about Cost Per Order Allowable (CPO) and how DRTV actually works.

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