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Customers buy iPhone 15 at Apple’s flagship smart product store on Nanjing Road Pedestrian Street in Shanghai, China, May 24, 2024.
Costfoto | Nurphoto | Getty Images
apple Data shows that Xiaomi was squeezed out of the list of China’s top five smartphone manufacturers in the second quarter due to intensified competition from domestic brands such as Huawei. Canalys report.
Apple’s market share in China shrank to 14% in the second quarter, according to a report released Thursday. 15% growth in the first quarter and The same period last year was 16%.
iPhone manufacturers, This is The third largest smartphone supplier In the second quarter of last year, Falling to sixth place According to CNBC calculations, shipments were around 9.7 million units.
“This is the first quarter in history where domestic vendors occupied all of the top five positions,” said Lucas Zhong, research analyst at Canalys.
Apple’s shipments have been declining Since the first quarter, sales have fallen 25% year-on-year to 10 million units.
“Chinese suppliers’ high-end product strategies and their deep cooperation with the local supply chain are beginning to bear fruit in both hardware and software features. Honor’s latest Magic V3 leverages GenAI to significantly improve the user experience of foldable devices,” Zhong added.
On the other hand, Apple faces a “bottleneck” in the Chinese market as it aims to “stabilize retail prices and protect channel partners’ profit margins,” he said.
Canalys said that as Chinese brands actively integrate generative AI into their products, localization of Apple Intelligence services in China will become an important initiative in the next 12 months.
Chinese brands dominate
From April to June this year, thanks to strong offline and online sales during the “618” e-commerce festival, Vivo regained the top spot with a 19% market share and 13.1 million units shipped.
Oppo maintained its second place with 11.3 million units shipped, thanks to the launch of its new Reno 12 series. Huawei’s Honor ranked third with 10.7 million units shipped, up 4% year-on-year.
Huawei ranked fourth with a 15% market share and 10.6 million units shipped, while it was not even in the top five a year ago. Huawei’s consumer business recovers in China After the launch of the Mate 60 smartphone.
Xiaomi ranked fifth. The sensation of the first electric car SU7Canalys said this also drove strong sales of its K70 and flagship 14 series.
Overall, China’s smartphone market grew 10% year-on-year in the second quarter, with shipments exceeding 70 million units, Canalys said.
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