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Crisis Facing Pollsters Ahead of Midterm Elections : Planet Money : NPR

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Crisis Facing Pollsters Ahead of Midterm Elections : Planet Money : NPR

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Presidential candidate Alfred Landon greets U.S. President Franklin Delano Roosevelt before the 1936 presidential election.

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Keystone/Getty Images


Presidential candidate Alfred Landon greets U.S. President Franklin Delano Roosevelt before the 1936 presidential election.

Keystone/Getty Images

As we head into another election cycle, many people are wondering: Will the polls be bad again this year? Because polls are getting harder and harder. People are not answering the phone. No one wants to talk to a pollster. The polling industry is in crisis.

Today, we’re heading to Marist College—home of the Marist Poll—to learn how to become a pollster. We’ll break down the science of polls and find out all the tricks pollsters use to get people to complete their surveys. Then we’ll make a phone call and try it out.

How do you conduct a poll when the public ignores you? It’s really hard! But then we had a weird idea. An idea that could change the future of polling. Amazingly, the people at Marist let us do an experiment.

music: “Party Line,”Danzig Connectionand”pocket

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