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You may have heard ofChristmas in July,” but it’s more than just a saying — it’s a thirty-year tradition at Desert Lake Resort in Ontario, attended by hundreds of people each year.
Resort staff and some of the tourists who stayed behind volunteered their time to entertain the approximately 200 visitors.
“The kids love it,” Donna Glass, the resort’s office manager, told Global News. “Everyone has a lot of fun. We love doing it. It’s a lot of work, and when it’s hot, it’s even more work.”
But to hold the event in July, the resort typically relies on attendees donating the majority of the decorations.

Although Glass Christmas decoration Decorating for their August Halloween celebration just got a lot easier from the guests’ perspective.
“Sometimes Walmart or some places will have a sale right before Halloween,” she said.
More than just Google Glass discoveries Halloween Items Arrived at the store early.
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Several media users posted videos showing the various decorations available for purchase at Costco, with Christmas still nearly 90 days away.
While some may be more focused on back-to-school sales, Halloween has arrived early, and in some cases, so has Christmas.
Instagram user Laura Lamb, founder of Costcohotfinds, a company not affiliated with the warehouse store, posted a video of National Lampoon’s Christmas Vacation It was an advent calendar she found at a nearby store last week.
The early arrival of holiday decorations and items is no surprise to retail analyst Bruce Wind, who told Global News that since back-to-school products may not take up enough space, merchandise from other events will fill that space.
“It’s like a trailer or teaser ad to get consumers thinking,” he said. “If they released it two weeks early last year, this year they might release it three weeks early because they want to replicate the results.”
That could mean the earlier holiday merchandise releases are no accident, Winder said, noting that stores are rolling out more promotions earlier and more widely. For example, he said November has become “Black Friday month” rather than a day.

It’s a retail strategy, he said, as big stores have to compete with apps and online sales that deliver goods directly to homes.
However, if you’re looking to support local markets, this can be more difficult as they often can’t buy goods as far in advance or don’t have the space to display out-of-season items.
While holiday shopping may be starting early, recent research from Salesforce suggests this year’s holiday season may look different than years past because consumers are carrying more debt — 37% of global shoppers say they’re using their credit cards more now than they did a year ago.
Another 32% said they were using alternative credit services such as buy now, pay later more frequently.
Given that debt, more frugal consumers might borrow money, which is why retailers are trying to entice customers to buy Halloween or Christmas items even in the summer, Wind said.
“Maybe if they see it at a certain retailer, when they do come back to buy it, they might consider that retailer as a preferred store,” he said.
— With files from Anne Gaviola of Global.
© 2024 Global News, a division of Corus Entertainment Inc.
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