BIC concludes third calligraphy project in Uganda – BigEye.UG

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Author: Staff

BIC, a global leader in stationery, lighters and razors, recently completed the third cohort of the renamed Writing Course, benefiting 8,953 students. “My words, my stories, my BIC pen”, The program has been renamed “Express Myself with My BIC Pen” to incorporate creativity and expression through writing and drawing.

Students from Nakasero Primary School pose with representatives from Bic East Africa, the Ministry of Education and Sports and participating teachers with some of the award-winning students who have outstanding calligraphy skills

Commenting on the success of the programme, Salome Ngugi, BIC Marketing Manager for East Africa, said: “BIC is committed to enriching students’ educational journeys. Our programme goes beyond providing writing tools to focus on overcoming challenges such as handwriting, which is essential to a child’s development. In 2024 alone, over 8,953 students will benefit as we aim to create an environment that nurtures students and helps them reach their full potential.”

Throughout the program, students write and draw with BIC ballpoint pens to express their creativity, making the transition from pencil to pen smoother. Students who excel will receive a BIC pen license and receive BIC-branded educational materials.

Pupils at Nakasero Primary School practice their new writing skills as part of the ‘Express Myself with My Pen’ campaign

Senior Education Officer at the Ministry of Education and Sports, Musoke Abbey, thanked BIC for its efforts to improve writing skills in schools as it is in line with the ministry’s goal to promote reading and writing.

Mr. Mujasi Gerald, the Principal of Nakasero Primary School, stressed the importance of handwriting in education, saying, “The ‘Express Myself with My BIC Pen’ programme has benefited our students tremendously. It has increased their confidence in their handwriting ability, helping them to retain information and develop cognitive skills.”

One of the students who participated in the project, Twimukye Joanna, shared her excitement about receiving her BIC Pen License: “Completing the ‘Express Myself with My BIC Pen’ project has increased my confidence in writing. It has greatly improved the way I present my work, and I am proud to show my progress to my teachers and classmates.”

Nakasero Primary School students – Ahumuza Praise (left), Akello Patience (second from left), Rubagumya Samuel (second from right) and Ssebunya Wilberforce (right) display their prizes for demonstrating good calligraphy skills during the “Express Yourself with My BIC Pen” event

One parent of a student who participated in the program expressed his pride, saying, “It has been so rewarding to watch my child gain confidence through this program. His newly acquired writing and drawing skills are a testament to the positive impact of the program.”

Over the past three years, the program has distributed BIC pens to 79 schools, impacting 25,441 students. BIC’s “Express Yourself with My BIC Pen” program stems from the company’s commitment to improve learning conditions for 250 million students by 2025 – as part of its sustainability plan Let’s write the future together.

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About BIC

BIC is a global leader in stationery, lighters and razors, bringing simplicity and joy to everyday life. For more than 75 years, the company has been upholding its tradition of providing high-quality, affordable essentials to consumers around the world. With this unwavering dedication, BIC has become one of the most recognized brands and has registered trademarks around the world.

Today, BIC products are sold in more than 160 countries around the world, with iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox, etc. In 2023, BIC had net sales of €2.263 billion. The company is listed on Euronext Paris, is part of the SBF120 and CAC Mid 60 indices, and is recognized for its commitment to sustainability and education. It has been awarded an A-Leadership score by CDP. For more information, visit www.bic.com Or follow us LinkedIn, Instagram, Twitteror Youtube.

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