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A small family business, artisanal in the field of leather goods and bags, after acquiring the Biagini1968 brand in 1999, decided to relaunch it with a new image starting from January 2022, removing the date, leaving only Biagini and designing an innovative collection. The Amidei family has therefore taken over this sector by deploying different skills and professionalisms. From Valentina, who is the creative director of the brand, to her brother Luca, who is in charge of the menswear line, to her sister Elisa, who oversees the management of the company, while her mother is in charge of quality control.
«The laboratory adventure was born in 1984, decided by my father Alberto, an artisan entrepreneur in charge of bag production, who began working in this field at the age of 16 under a leather master in Modena. He practiced this technique at night in the barn of his grandparents’ house in the country, until, at the age of 24, he successfully opened his own leather shop with some friends”, says Valentina.
“This year we celebrate our 40th anniversary,” says Valentina, and although the brand was born in Bologna in 1968, inspired by Silvano Biagini, we took over and relaunched it with some important changes: we introduced the green color and the wave-like extensions.”
The team, based in Modena, currently has 24 employees and is responsible for production and sales at the international level.
The products? From the iconic straw bags to the leather collection with animal-specific handles. “In 2022, when we launch Resort World, the basket will be reinterpreted – says Valentina. So we offer a wide range of baskets, from basic leather baskets to combinations of crocodile and ostrich skins, many of which we sell all over the world. These baskets are not only beach accessories, but are also brought into the city. They range from Le grand panier Wave in olive, copper, apple and orange to Le grand panier voyage, all with a removable pocket that becomes a real small shoulder bag.”
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