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In a world that is constantly evolving, Agricultural Bank of Ragusa increasingly embraces digital innovation, positioning itself as a reference point for its members and clients, integrating a range of innovative services into traditional banking products.
Digital evolution is a key objective in the investment priorities of banks(1) to intercept and respond to changing customer needs. The ongoing changes in the socio-economic and geopolitical landscape are accelerating the transformation of purchasing habits of businesses and individuals, making them increasingly aware of the opportunities offered by the digital world.
The strategic approach developed by BAPR aims to combine a physical presence in the territory with the strengthening of direct and digital channels. These two factors represent the strengths of the largest Sicilian bank, firmly rooted in the island and coexisting, giving life to the model. beakwhere the physical and digital are seamlessly intertwined in the customer-bank relationship.
All this gives BAPR the necessary maturity to revolutionize the way banks work and live, strengthening its role as a partner with its customers, not only in providing banking, financial and insurance services, but also in providing economic and social reference points for the sustainable development of every family and business in the region.
It is in this context that the BAPR Hub ecosystem was born: a digital marketplace where the bank’s members and customers can find qualified and selected value-added non-banking services at favorable conditions. In particular, it is possible to find AI, cloud, Blockchain, machine learning) are provided by partners selected directly by the Bank.
The digital showcase is designed to ensure a secure and integrated experience for the bank’s online banking platform. BAPR Hub is not simple market：Consistent with service model Physical Digitization In fact, the Institute, with the support of branch managers and consultants, is able to intercept the needs of customers and direct them to the platform services/partners that best suit their needs. In addition, it is an evolving ecosystem, based on the continuous enrichment of new partners and models Digital Openness Share and meet the needs among bank customers and partners.
The ecosystem’s main assets are the aggregation of services, an intuitive, user-friendly platform and No frills It allows customers to easily browse the different services available without having to visit multiple sites or use different applications; customization, providing features designed for different customer goals; dedicated assistance, supporting users in the service selection process through integrated channels.
The business partners included in the ecosystem are those that best meet the main needs of the Bank’s various target customers and have excellent advantages both locally and nationally, aiming to provide customers with real competitive advantages.
Through BAPR Hub, you can purchase services such as company management software, systems to simplify international exports through CRM digitization, subscriptions to consult the latest subsidy financial tenders, etc. equipment With the help of artificial intelligence, crop data can be monitored to automate the main processes of companies in the agri-food industry; systems for comparing quotations of major players in the energy and telephone supply, entertainment and services sectors leisure.
The BAPR Hub is designed to be open to new partners in a virtuous model, and the bank’s clients themselves can also be considered partners of the platform. Once again, Banca Agricole di Ragusa demonstrates its focus on the needs of its clients and its commitment to supporting the socio-economic growth of the region.
(1) Source: Deloitte Digital Banking Maturity Report 2023
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