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Starting today, affiliates with BAC Click Purchasing will be able to accept Apple Pay across their digital sales channels, making it easier and faster for customers to pay with the highest security standards.
The initiative is part of BAC’s online shopping value proposition and is available to affiliated businesses using the Click Purchasing platform. It will also be available to VISA and American Express cards.
“At BAC, we want to be the preeminent bank in terms of payment options, a facilitator of trade in Central America, which is why today we are the first bank in the region to offer this service. Today, Apple Pay functionality joins our broad portfolio of simple, secure and sustainable payment solutions, through which we provide accessibility and support so that thousands of affiliated businesses and entrepreneurs in our region can continue to grow their businesses,” added Rodolfo Tabash, CEO and Chairman of the BAC.
By integrating Apple Pay, BAC reinforces its commitment to innovation and security, providing modern, efficient payment solutions to its customers and affiliated businesses. For e-commerce businesses, this new service will enable them to reach more customers, enhance an uninterrupted payment experience and reduce abandonment rates. In addition, they will be able to increase the privacy and security of electronic payments.
At BAC, we are proud to be the leading bank in the region in terms of payment methods. We are looking for ways to reimagine our value proposition, which is why we now include affiliated businesses with a “click to buy” payment link, the Apple Pay button. As the first bank to offer this new feature, we reaffirm our commitment to constantly seek to innovate and improve the experience for our customers and affiliated businesses. Martha Bolaños, Director of Marketing and Sustainability at BAC.
On the other hand, customers of BAC-affiliated businesses will be able to select payment options at the touch of a button, which will facilitate fast and secure online purchases. This will save them time, provide a better customer experience, and allow them to make purchases without exposing their card information.
Businesses wishing to apply for membership and receive services can do so through the following link:
El Salvador: New Member | BAC Letter
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