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Athar Festival, scheduled to take place from November 13 to 16, 2023 at the Crowne Plaza Riyadh, is jointly organized by Motivate Media Group, the region’s leading multi-platform content producer, and TRACCS, the largest independent regional communications consultancy and locally-based company in Saudi Arabia.
Ian Fairservice, Chairman of Athar Festival: “The festival will be a vibrant and dynamic meeting place in Saudi Arabia where culture, ideas, talent and technology will collide. It is about celebrating the power of creativity in an environment that inspires cultural exchange, collaborative innovation, practical learning, training and development.
Mohamed Al Ayed, Vice President of Athar Festival and CEO of TRACCS, said: “Athar Festival is a unique platform in Saudi Arabia where the creative marketing community can celebrate the past, challenge the present and shape the future. Saudi creative marketers are thriving and inspiring sustainable development in the country.”
The four-day Athar Festival comprises two days of festival, two days of training for young talents and industry awards. It will be held in two phases and offer a wide variety of programmes. These include renowned international speakers, 12 professional marketing and communication training academies for young talents below 32 years old, industry roundtables, exclusive sessions for business leaders, an acceleration programme for marketers and two competitions for young talents.
The festival will provide a dedicated space for businesses, whether startups or large corporations, to showcase their products and services. In addition to these activities, attendees will enjoy a curated selection of art, food, crafts, music and live entertainment. The festival will end with the Athar Awards, which is designed to recognize and celebrate outstanding creative achievements.
Athar – Saudi Creative Festival is a platform for industry professionals, up-and-coming creative talent and everyone interested in the future of Saudi Arabia’s creative industries to explore cutting-edge ideas, “gain valuable knowledge and become part of an exciting new community” of visionaries and thought leaders.
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