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Recently, more than a dozen Armenian companies participated in the famous international licensing exhibition “Licensing Expo 2024” held in Las Vegas. During the three-day exhibition, the Armenian pavilion displayed shoes, clothing, champagne, toys, dried fruits and other products produced by domestic manufacturers.
According to the organizers of the exhibition, even small-scale producers have the opportunity to establish connections and reach agreements with representatives of global brands at the exhibition. Every year, the exhibition brings together well-known companies and emerging companies, many of which leave with new cooperation agreements.
Exhibitors include well-known brands such as Lego, McDonald’s, Amazon, Nestle, etc. Their representatives also showed interest in the Armenian pavilion.
The participation of Armenian manufacturers in the Las Vegas show was organized by the company “Armenian Business Corner”, which covered 50% of the companies’ participation costs.
Lucin Budjian
Photos by Lianna Avagyan
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