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If we see the list of most consumed and favorite drinks, new players will join. Piscano, Four Loco, Flordecana and Pearson TrujilloAmong the largest consumers, Three crosses Get 3% of mentions.
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Find out why beer and other alcoholic beverages are popular in the comments. (Photo: Pixabay)
Jorge Rubiños, Commercial Manager at Arellano Consulting, commented: Winemaker This is reflected in the results of the study. In fact, he details that the positioning achieved by these brands is linked to the fact that breweries are beginning to work more actively in the consumer space, such as “Paw Thursday” or “Friends Day”.
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Meanwhile, Rubinos added, in terms of pisco or so-called spirit drinks, they are launching “ready-to-drink” beverages.I expect they will have more recall, but more as a brand, with the wine barely showing up. I think in terms of wine, even though we have a lot of local wine production, we are not working hard enough today to develop a larger positioning or consumption.“, he claimed.
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As the consultancy explains, wine is not a category that has cans or six-packs like beer, which is Liquor Yes, they have explored it.”EgyptWine has not yet found its recipe to provide a more accessible product, which is why it is not in the offer. The moment of wine consumption is to celebrate or enjoy a meal, it can be placed in other consumption spaces, and this lack of place makes them rarely remembered. In many cases, we think of wine as elitist”; Expert guarantee.
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The Piscano drink is one of the most memorable of the ‘ready-to-drink’ beverages. (Photo: Diffusion)
simultaneously exist Tres Cruces, Heineken Peruvian brandIt has been re-powered since they purchased it from the AJE Group.”Tres Cruces’ work has been getting more attention, and what it has done for people to know and consume seems to me to be worth making up for. It has been gaining space with consumers, it is the gateway, and it must continue to climb positions to improve its status Consumption”he reflected.
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Are they also the brands you recommend most but would miss if they disappeared? The report shows that Taberero Cusqueña Johnny Walker, Pilsen and Queirolo are the brands most recommended by consumers, while Tres Cruces is a brand that has not yet achieved a high recommendation rate.
Cusqueña, Johny Walker and Pilsen are the brands that would be most missed if they disappeared.
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Summit One: Max Coloma, CEO of Gloria; Giuliana Guazzotti, Corporate Brand Manager of Gloria; Eduardo Ferro, Business Unit Manager of Gloria; Daniella Renteria, Marketing Manager of Gloria; Michelle Laura, External Communications Assistant of Gloria; Thalia Gutiérrez, Head of External Communications of Gloria; Cristiano Sampaio, CEO of Gloria; Dieter Uslar, General Manager of Agro-Industry of Gloria Peru; Israel Fernández, Head of Institutional Relations of Gloria.
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Patricia García, Deputy Commercial Manager of Grupo El Comercio; Jorge López Doriga, Chief Communications and Sustainability Officer of AJE Group; José Manuel Jurado, Commercial Manager of El Comercio Group and Érika Córdova, Marketing Manager of AJE Group Peru.
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Julio Velarde, president of the Central Reserve Bank of Peru, and María Rosa Villalobos, editor of Economía and Dia1 at El Comercio.
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Martin Calderón, External Communications Manager at Pluspetrol; Carlos Lozada, Director of APOYO Comunicación; Fernando Berkmayer, journalist; and Mávila Huertas, moderator of the RPP panel.
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Enrique Pasquel, Corporate Affairs Manager of Credicorp, and Eva Arias, Chairperson of the Board of Directors of Minera Poderosa.
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Ignacio Giménez Zapiola, General Manager of Grupo El Comercio; Daniel Zovatto, President of Latam Asesoría Estratégica 360 and Juan Aurelio Arévalo, News Director of Diario El Comercio.
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Pablo Fernández, Intercorp Communications and Corporate Positioning Manager, and Fernando Zavala, Intercorp CEO.
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These are some of the photos we have. This gentleman is very important because his company is Sponsor Silver. I will copy it for you to see if it helps. El Mehdi Ben Maalla, CEO of Engie
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Jessica Luna, Executive President of the Foreign Trade Institute (ComexPerú), Santiago Rojas, CAF Northern Regional Manager and Representative for Peru, and Úrsula Vega, CEO of Claridad Strategy Coaching.
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