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Tunisia Telecom has launched a new advertising campaign on the occasion of the 2024 Africa Cup of Nations (CAN), marking a significant moment for Tunisian supporters.
The event, celebrating the 20th anniversary of their last major victory, is based on a captivating song that perfectly captures Tunisian emotions: from euphoria to determination, hope and pain.
The campaign, titled “Ahom,” is an ode to the perseverance and passion of the national team’s supporters. With its catchy chorus, the song aims to unite and inspire Tunisians in their support of the team. For two decades, fans have eagerly awaited CAN’s victory, and this match seemed to embody that emotional anticipation.
Tunisia Telecom has established a tradition of releasing motivational songs on the eve of major sporting events, and CAN 2024 is no exception. It stands out for its ability to reflect the complex emotions and expectations of supporters, thus strengthening the connection between the brand and its community.
The campaign was launched on several platforms, including social networks, where advertising spots were accessible. The latter quickly became the talk of the town, generating palpable enthusiasm across the country.
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