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AESF launches second season of ‘Your Home Your Arena’ campaign to promote equality and diversity in esports – ABU

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AESF launches second season of ‘Your Home Your Arena’ campaign to promote equality and diversity in esports – ABU

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The Asian Esports Federation (AESF) has launched the second season of the Your Home Your Arena (YHYA) campaign, a community and inclusion initiative that aims to unite the esports community, provide entertainment and promote the importance of community support.

To support the YHYA event, AESF’s partner, the Asia-Pacific Broadcasting Union (ABU), will broadcast the competition through its members and promote the event on its platforms.

This year’s YHYA program is dedicated to promoting unity, equality, inclusion and diversity in the esports field, with an emphasis on increasing the representation of women in the esports community.

To this end, the AESF hosted the second edition of the “Your Home Your Arena Charity Cup 2024”, an online tournament that aims to connect and unite the esports community, support the development of women’s esports, particularly in Central Asia, and expand efforts to empower women in other Asian regions.

In response, the AESF invited countries in the Central Asian region to participate in the 2024 eFootball (Mobile Edition) online competition, which will be held on August 17-18, 2024. Five countries have confirmed their participation: Iran, Kazakhstan, Kyrgyzstan, Turkmenistan and Uzbekistan. The competition will be held in an open category, aiming to encourage and promote the participation of women.

Mr. Kenneth Fok, President of AESF, said: “Asia still needs to focus on the representation of women in esports. Through ‘Your Home Your Arena’, we aim to bring attention to this issue and encourage the next generation to excel. YHYA provides a platform for their voices. The contribution of women to the Central Asian esports industry is huge, which is why we are dedicating this year’s YHYA event to them. We believe in fostering an equal and inclusive environment and contributing to its development.”

AESF will provide a prize pool for the competition, which will be awarded to the top three teams. The prize money will be used to support women’s development and community projects in the winners’ countries. In addition, a crowdfunding program will be open to the esports community and the public, and details will be announced on the AESF’s social media platforms.

The “Your Home Your Arena” campaign rotates across Asia, and starting in 2020, East and Southeast Asia will host an online tournament to raise funds for PPE and other supplies for charitable organizations. YHYA invites everyone to join in creating a more united, inclusive, and diverse esports community, and future events will focus on South and West Asia based on community needs.

The competition will be live streamed on the AESF official social media including its YouTube Channel.

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