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AC Milan is the fastest growing club internationally in the four-year period 2021-24 and the only Italian club in the world’s top 50 to have grown in value over the last year. These are some of the figures from BrandFinance Football 50 2024, the annual report that analyses the value of football brands worldwide and which, in the past two editions, has already highlighted the Rossoneri as the fastest growing club of all time. The figures of the report come on the day when the acquisition of the Spanish striker (formerly of Juventus, Real Madrid and Atlético de Madrid) Alvaro Morata was officially announced. «AC Milan is pleased to announce that it has permanently acquired the sporting services of Alvaro Borja Morata Martín, football player of Atlético de Madrid. Morata, captain of the Spanish national team, fresh from his European Championship run, has signed a contract with the Rossoneri club until June 30, 2028, with the option of a further year. ” the club wrote on its website. «Alvaro was born on October 23, 1992 in Madrid and grew up in the Spanish youth teams of Atlético Madrid, Getafe and Real Madrid. During his career he played for Real Madrid, Juventus, Chelsea and Atlético Madrid, making a total of 506 appearances and scoring 172 goals. Morata will wear the red and black number 7. ”
Returning to the BrandFinance rankings, in the 2024 report, AC Milan is: the fastest growing club at international level in the four-year period 2021-24, from around 150 to over 400 million euros (+162%) and clearly ahead of all other clubs in this particular ranking: 2nd Bayern Leverkusen (+94%); 3rd Aston Villa (+70%); the only Italian club in the world’s top 50 to have increased its value in the last year, with an increase of 11.9% compared to the previous edition, from 358 million in 2023 to over 400 million in 2024. The report further confirms the growth path of the Rossoneri brand, which has been confirmed by other renowned research institutes and international studies: according to Football Benchmark, AC Milan is the club with the fastest growth in commercial value in Europe for three consecutive years; for YouGov, the Rossoneri is the most admired Italian club in strategic markets such as the United States and China.
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