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The vision was to make the agency more modern, more relevant and easier to serve clients, partners and talent. The Conran Design Group team created a unified brand identity.
In addition to the new look, Havas is also bringing together all Havas brand networks and operating companies under a new shared brand identity.
Networks and operating companies not named with the Havas brand will retain their individual identities but will add endorsements that clearly link them to Havas, according to a statement.
The update begins on June 13 in Paris, London, Madrid, Mumbai and New York. It will be gradually rolled out across the company over the rest of the year.
Yannick Bolloré, Chairman and CEO of Havas, said: “Havas is the most integrated, meaningful and entertainment-focused group in the industry, and what makes it unique is that our new identity goes far beyond a simple logo tweak, it reinforces our differentiation and gives us a competitive edge. It ensures we treat our brands as strong and meaningful business assets by simplifying our service lines and highlighting our core values to deliver a seamless communication strategy that exceeds customer expectations.”
Thom Newton, Global Managing Director of Conran Design Group, added: “Making the Havas brand a significant commercial asset meant addressing two fundamental challenges. The first was to increase the level of customer centricity by integrating the brand architecture system and optimizing service navigation. The second was to increase the level of customer centricity by integrating the brand architecture system and optimizing service navigation. The aim was to make the Havas brand truly distinctive through a new visual identity based on a modern and distinctive logo, with iconic elements that represent positive energy. The new visual identity and system will present all Havas networks and operating companies as ‘One Havas’, making the group even more meaningful as a multiplier, adding value to the entire portfolio.”
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