“Toyota Center Batumi” presents the latest Land Cruiser Prado models at the Japanese Culture Festival

Adhering to Japanese quality and advanced technology, this is Toyota’s latest and most popular model, the Land Cruiser Prado. “Toyota Center Batumi” The speech was made at the Japanese Cultural Festival, which was held in Batumi for the third time this year and aimed at strengthening diplomatic relations and deepening cultural cooperation between the two countries.

This year, the only authorized Toyota Center in western Georgia supporting the festival is “Toyota Center Batumi” – a brand that best embodies Japanese quality, tradition and culture.

Goderdzi Surmanidze, Director of “Toyota Center Batumi”.: “We are delighted to be represented at the Japan Festival by one of Toyota’s most popular models, the Land Cruiser Prado, which is directly linked to the festival given its concept. Its concept is based on “going back to the beginning”, which means, on the one hand, sticking to the ancient traditions and qualities that the brand represents, and, on the other hand, improving it technologically and adapting it to modern needs.

The aim of the festival is to showcase Japan’s rich cultural heritage and deepen cross-cultural ties between Japan and Georgia as well as existing relations between the two countries. The festival is filled with various exciting activities that highlight the diversity of Japanese culture. The project is also significant in that it promotes respect for Japanese culture and sparks interest among the country’s public. As a brand dedicated to Japanese quality, we decided to participate in this event with pleasure.”

As part of the campaign, the Prado was decorated with details that are characteristic of Japanese culture – a Japanese arch and a mountain in the iconic colors of the first edition Prado. In terms of content, the mountain is also related to the Land Cruiser Prado, as it is an all-terrain vehicle that can conquer heights.

This year’s Japanese Culture Festival was even bigger, with the Japanese ambassador, representatives from the Japanese Ministry of Foreign Affairs and other distinguished guests attending the event.

The festival showcased Japan’s rich cultural heritage. Japanese and Georgian hymns, Georgian and Japanese dances were performed. Various interesting themed activities were held – calligraphy and origami art, Japanese game demonstrations, photo exhibitions of traditional Japanese places, etc.

“Toyota Center Batumi” has been supporting important events held in various cities of western Georgia since its establishment. Participation in the Japanese Cultural Festival is particularly interesting and “Toyota Center Batumi”, as a representative of advanced Japanese automotive brands, is very proud to be close to Japanese culture and support such an event.

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“Tegita Holdings” One of these directions includes the company “Tegeta Kars”. “Toyota Center Batumi” It has been operating in the market since 2020 and is the only authorized Toyota center in western Georgia. The company adopts a single brand and was created according to the Japanese brand standard concept. Its services are completely focused on “Toyota” cars. The service center is equipped with the latest, licensed equipment and authorized procedures, providing users with the latest model series of Toyota cars, original spare parts, accessories and a full range of automotive services.