[ad_1]
China Media Group and the Spanish La Liga agreed to further strengthen cooperation in areas such as professional exchanges, hosting championships, and promoting youth football programs.
Shen Haixiong, Chairman of China Merchants Group, and Javier Tebas, President of the Spanish Football League, signed a memorandum of cooperation on behalf of both parties.
Shen Zhijun said that sports are crucial to cultural exchanges and are the beating heart of cross-culture.
China Media Group dispatched nearly 2,000 staff members to the Olympic doubles event, providing 8K ultra-high-definition signals of the Olympic track and field events and closing ceremony to global audiences for the first time.
This also makes the Paris 2024 Olympics the first Summer Olympics in history to use 8K ultra-high-definition public broadcasting signals, demonstrating China Media Group’s production capabilities for international sporting events.
China Media Group and the Spanish Football League have reached an agreement on the broadcasting of La Liga and established a strategic partnership. Chinese fans will be able to watch the top events of La Liga through all platforms of China Media Group.
Tebas said that the power of sports transcends geography and culture and can connect the Chinese and Spanish people. As a leading broadcaster and the international media organization with the most broadcasting rights for the Paris Olympics, China Media Group has demonstrated first-class sports reporting capabilities and technological innovation capabilities, and La Liga will be able to benefit from it in the future.
According to the agreement, China Media Group and the Spanish Football League will establish a strategic partnership to jointly promote the spread of football in China and around the world. The two sides will share resources, establish an organic cooperation mechanism in content creation and marketing, jointly organize football cultural activities, promote club exchanges, learn from the advanced and mature experience of the Spanish Football League, promote the development of youth football, and enhance the breadth and depth of sports exchanges.
[ad_2]
Source link
