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Estelar Hotels published the chain’s balance sheet for the first half of the year, noting that it benefited from continuous adaptation to guest needs, innovation and service Very good results have been achieved during this period.
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Regarding their financial performance, they pointed to the chain’s new approach focused on the guest experience. This led to a 4.85% increase in sales over the previous year. Likewise, the combined occupancy rate for the first semester reached 60.74%. To put it in numbers, during this period, Estelar received 561,656 guests and achieved total sales of $211.733 billion.
“Given this new perspective and adapting to the changing preferences of travelers, Estelar has adapted to the trend of combining work and rest. To do so, it has designed environments that enrich the hotel experience, not just by providing services but also by offering visitors unforgettable experiences.” The company explained.
“At Hoteles Estelar, with more than half a century of experience, we have become the leading reference in the hospitality sector and sustainable tourism in the country. Our commitment is reflected in continuous investments, job creation and a strong commitment to the renovation of our facilities, offering a comprehensive and quality gastronomic and accommodation proposal. “We will continue to invest in sustainable tourism as an engine of national development. ” said Miguel Diez, President of Estelar Hotels.
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Star Hotels
Star Hotels
Currently, the chain is promoting its “Flavor Road” strategy, which renews its restaurants and bars through 16 exclusive brands, highlighting the culinary diversity of Colombia and the world. It is worth mentioning that in the past year, Opened 10 new stores Bogota, Medellín, Manizales, Santa Marta, Paipa and Cartagena, which is reflected in Restaurant sales increased 24% and bars, compared to the first half of 2023.
For the chain, these achievements are the result of the commitment and dedication of the 2,200 employees of the Estelar chains in Colombia and Peru, whose efforts have been essential in achieving these excellent financial results.
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Other achievements
With regard to sustainable tourism and mitigating the impact of its operations, which is a fundamental priority for the chain, the chain has taken various actions, from planting trees to offset CO2 emissions to adopting efficient technologies and increasing environmental awareness.
Likewise, it has partnered with USAID to employ disadvantaged groups and with the Operación Sonrisa Foundation to provide accommodation for doctors who operate in Estelar. In addition, they have aligned their employee benefits with their diversity and inclusion policy and will renew their Friendly Business certification in all operations. Through their social responsibility program, they also work with organizations such as TESCOL and the Corfi Foundation to promote the circular economy and develop educational and tourism projects in local communities.
Paula Galeano Balaguera
Portfolio Reporter
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