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Pipedrive vs. Salesforce (2024): Which CRM is better?

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Pipedrive vs. Salesforce (2024): Which CRM is better?

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Pipedrive and Salesforce Customer Relationship Management Provider Both companies are known for their advanced technology and scalability. Pipedrive is an affordable and easy-to-use platform that focuses on building intuitive sales processes. Salesforce is a feature-rich cloud-based software that provides marketing and sales solutions with powerful AI tools.

Below, I’ll analyze each software’s pricing structure, pros and cons, and directly compare popular features. Depending on your business needs, budget, and technical expertise, one of these vendors may provide a more effective marketing and sales solution for your business.

Pipedrive vs. Salesforce: Comparison Chart

feature
Pipeline Driver
Sales Team
Customize flows and dashboards
Yes
Yes
Reporting and analytics
Yes
Yes
Artificial Intelligence Tools
limited
High
integrated
400+
3,000+
Starting Price
$14 per user per month*
$25 per user per month*
to know more information
Visit Pipedrive
Visit Salesforce
*Prices are based on annual billing.

Pipedrive vs. Salesforce: Pricing

Pipeline Driver

Pipedrive follows the typical CRM Pricing The structure features premium plans that are charged per user and based on access to core and premium features. By offering five different tiers, Pipedrive’s users can subscribe to plans based on their specific needs and company size.

  • Free Trial: 14 days
  • basic: $14 per user per month (billed annually) or $24 per user per month (billed monthly). The Basic plan includes people and organization management, product catalog, sales assistant, and more.
  • advanced: $34 per user per month (billed annually) or $44 per user per month (billed monthly). The Premium plan offers all the basic features plus automation, two-way email sync, group email, and more.
  • professional: $49 per user per month (billed annually) or $64 per user per month (billed monthly). This tier supports all premium features plus contact timeline, free Smart Docs add-on, automatic assignments, and more.
  • strength: It’s $64 per user per month when billed annually and $79 per user when billed monthly. The Power plan includes all professional services plus phone support, 500 custom fields, and more.
  • enterprise: It costs $99 per user per month when billed annually, or $129 per user when billed monthly. This tier offers all of the mentioned features plus up to 180 campaign automations, unlimited teams, and unlimited customization permissions.

To learn more about this provider, visit our Pipedrive Review.

Sales Team

Like Pipedrive, Salesforce does not offer Free CRMWhat sets them apart is that the free trial period is longer than the industry average. Only the starter package offers billing options for monthly or annual subscriptions; otherwise, all premium plans are billed annually.

  • Free Trial: 30 days
  • Starter Kit: At $25 per user per month, billed monthly or annually, users get account, contact, lead, and opportunity management, as well as mobile apps, email integration, and more.
  • professional: $80 per user per month, billed annually. The Professional plan includes everything in the Starter Kit plus Sales Cloud, full offline capabilities, and more.
  • enterprise: $165 per user per month, billed annually. This tier provides opportunity scoring and deal insights, as well as data synchronization and reconciliation.
  • unlimited: It’s $330 per user per month, billed annually. The Unlimited tier includes all of the above features plus a developer pro sandbox, lead scoring, and five campaigns per opportunity.
  • Einstein No. 1 Sales: $500 per user per month, billed annually. This tier includes all Salesforce CRM features, such as collaboration tools through knowledge sharing and Slack.

View our Salesforce Reviews to know more information.

Pipedrive vs. Salesforce: Feature Comparison

Customize pipelines and dashboards

Winner: Pipedrive

Pipedrive users can customize stages to reflect their sales cycle, create team pipelines, and filter results by team member or stage. With its intuitive design, users can take advantage of colored prompts, custom fields, and a drag-and-drop interface to create dashboards that accurately reflect their business model.

Salesforce’s Sales Cloud solution provides guided selling, delivering deal insights and pipeline and forecast visibility. With the pipeline management tool, users can maintain pipelines in a single, consolidated view. By using built-in charts to track changes over time and automating complex sales processes and workflows, businesses can maintain territory assignments and more.

Pipedrive sales pipeline and deals features.
Sales pipeline and deals dashboard. Image credit: Pipedrive

Reporting and analytics

Winner: Salesforce

With Pipedrive, businesses are able to add custom fields to insights and reporting dashboards. KPIs and key metrics can be monitored in real time in one centralized location. Users can use visual reports to set personal, departmental, and company-wide goals, then track sales performance using metrics like revenue forecasting, lead reporting, and deal tracking.

Salesforce has built sales analytics capabilities directly into the tool, which means businesses can get rich visualizations of sales forecasts through built-in charts, a comprehensive understanding of sales performance and deal review capabilities. With data-backed KPIs that show how sales figures compare to Einstein forecasts, sales representatives can quickly assess and take action on changing forecasts through visual cues and alerts.

Salesforce reporting and analytics capabilities.
Salesforce actionable forecasting view. Image source: Salesforce

Artificial Intelligence Tools

Winner: Salesforce

Pipedrive AI is a beta of AI features available only in Professional Edition and above. AI CRM features include a sales assistant that can recognize patterns and recommend high-potential deals, as well as an AI email builder, email digest tool, and AI app recommendations. Pipedrive uses a combination of an internally developed AI engine and OpenAI to deliver these beta features.

Salesforce provides every user with an AI assistant to automate lead research, draft and monitor emails, and help manage daily sales tasks. With predictive AI, users can discover networks of relationships without any manual research. Einstein 1 will automatically populate contacts and related information to help build a strong organizational chart with key decision makers for optimal lead generation and management.

Salesforce AI-powered relationship graph capabilities
AI relationship diagram generator. Image source: Salesforce

integrated

Winner: Tie

Pipedrive offers an integration marketplace with all the current apps that businesses can sync with their CRM software to automate tasks. Categories of available apps include revenue cycle managers, lead filter, lead nurturing, and communication tools like Slack, Google Meet, and Microsoft Teams. Users can also use the API; they can also build new apps for internal use and integrations, and then share them with other Pipedrive users.

Salesforce integrates directly with third-party applications and systems to simplify business data across the entire technology stack. For any applications that don’t have built-in integrations, such as on-premises data sources, users can purchase a MuleSoft license, work with an integration partner, or use the AppExchange.

Pipedrive Integration Marketplace.
Pipedrive app integration marketplace. Image credit: Pipedrive

Pipedrive Pros and Cons

Advantages of Pipedrive

  • 14-day free trial.
  • Multiple industry specializations available.
  • Provide 24/7 customer support.

Disadvantages of Pipedrive

  • Users report occasional integration issues.
  • Email features and tools are limited in the Basic tier.
  • Users reported limitations with custom reporting dashboards.

Pros and Cons of Salesforce

Benefits of Salesforce

  • 30-day free trial.
  • The industry’s leading AI assistant, Einstein AI.
  • Users report that the platform is reliable, mature, and provides consistent performance.

Disadvantages of Salesforce

  • Users report that the software has a high learning curve.
  • Pricing can be expensive for a startup or small business.
  • Users report that powerful modules can be complex or overwhelming.

Should your organization use Pipedrive or Salesforce?

Choose Pipedrive if:

  • You need a CRM specifically for call centers, nonprofits, construction, or healthcare businesses.
  • You need one CRM for Small Business.
  • You need CRM software with marketing and sales outreach tools for optimal lead generation.

Choose Salesforce if:

  • Your business has the technical expertise and bandwidth to set up and customize the Salesforce interface.
  • You need one Enterprise CRM.
  • You need detailed business and sales forecasting tools.

High quality: Choosing the Right CRM For your organization.

Review Methodology

I evaluated Pipedrive and Salesforce as general CRM software providers. To do this, I considered cost transparency, core functionality, customization, integrations, system ease of use, and customer support services. I referenced Pipedrive and Salesforce online resources, user reviews, and community forums to better understand the average user experience of the platform.

After using these resources and an internal evaluation criteria consisting of these defined criteria, I identified the strengths, weaknesses, and ideal use cases for Pipedrive and Salesforce.

FAQ

Which is better, Pipedrive or Salesforce?

For small and medium-sized businesses that want to build and enhance existing processes and deal management with intuitive sales tools, Pipedrive is a better choice. For businesses seeking an all-in-one software solution for end-to-end business management, Salesforce is the best choice. Both offer core features such as contact management and business reporting as well as advanced features such as lead scoring, making both excellent providers.

Pipedrive is more affordable than Salesforce, but Salesforce is more customizable than Pipedrive. Therefore, first determining your unique needs will help determine which tool is better for your business. Regardless of your needs, industry, or budget, I recommend following CRM Best Practices Maximize the provider you think is the best fit.

Is Pipedrive a good CRM?

Yes, Pipedrive is an excellent CRM. Pipedrive’s features such as email communication, lead management, insights, and reporting can be used by startups, small businesses, and large enterprises. In addition, it provides specific functions and features for niche industries such as financial services, event management, government, manufacturing, logistics and transportation, real estate, etc.

What are the downsides of Pipedrive?

While Pipedrive’s Basic plan is affordable and comes with unlimited pipelines and contacts, the email and reporting features are pretty basic. In fact, to access revenue reports and customization of pipeline fields and reporting dashboards, users must subscribe to a higher-priced premium plan, such as Professional.

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