Google adds Lens, other AI tools to Chrome for desktop

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What’s new in Chrome?More Google news and tips

Google Chrome users on Mac, PC or Chromebook will soon see some new features designed to make web searching more flexible. Google Gemini and other Google AI models.

Google Chrome’s last major AI update came in May, when it announced Gemini functionality across the workspace and added AI-generated answers to some search queries.

What’s new in Chrome?

The three new features are:

Google Lens in Chrome on desktop.
Tag Compare, an automatically generated online shopping comparison tool.
Natural language search in browser history.

Screenshot of the Google Lens feature. — Google Lens lets users select specific objects (even if they’re embedded in a larger image) and perform searches based on them. Image credit: Google

Google Lens allows users to select specific elements from an image or web page. It’s best suited for shopping, as it can tell you where to buy the item in the photo. Google Lens can also answer general queries, such as searching the web for a certain plant or more information about an equation.

Check it out: Google Workspace is A weakness Thousands of accounts were exposed. (TechRepublic)

Google Lens in Chrome can be accessed by clicking and dragging from the address bar or right-clicking or the meatball menu.

The compare tabs feature in Google Chrome. — Tag comparisons list attributes of products to help make purchasing decisions. Image: Google

Tag comparison generates a chart listing the attributes of two or more products. Users can create comparison charts for products from different markets and suppliers by arranging them next to each other in tags.

Parisa Tabriz, Vice President of Google Chrome, said in a post Press release.

Search History AI screenshot. — Use natural language to enter websites you may have forgotten in the history menu. Image: Google

Perhaps the most notable update to Chrome from a security perspective is the ability to search your browsing history using natural language. Google recommends this feature for consumers, too — like asking, “What was that ice cream shop I looked at last week?” — but it could also be used for business applications, such as searching across multiple conferencing and communication platforms.

Search history alerts include:

Using the AI search feature is optional.
You can turn off AI search in Chrome settings.
The AI search feature never includes browsing data from incognito mode.

Tabrizi said Google is using artificial intelligence to make it easier for users to “quickly complete tasks and find the information they need.”

“Our goal is to continually make your browsing experience more convenient through the power of artificial intelligence,” she explained. “So there will be more to come.”

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