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The combined entity will be known as VML and will be the largest creative agency in the industry. VML brings together two of the world’s most acclaimed creative agencies, each with world-class capabilities in business, customer experience and marketing technology. VML will be able to support clients’ brand growth strategies and digital transformation initiatives while leveraging best-in-class data operations and best-in-class technology platforms and partnerships with leading technology companies. It will also provide exceptional products for healthcare companies and B2B marketers.
The respective client bases, expertise and geographic locations indicate that the two organizations are highly complementary and the combined company will have over 30,000 employees in 64 markets, Jon Cook will become CEO of VML Global and Mel Edwards will become CEO of VML Global, with a management team that brings together the best managers from both organizations.
Jon Cook, Global CEO, said: “The future of building strong brands and businesses requires connecting brand experience, commerce and customer experience. With the launch of VML, we immediately saw the opportunity to create what every consulting and advertising agency aspires to create, and we are particularly excited to showcase our new product to the industry because we don’t believe there is another agency as creative as ours in the field of customer experience and commerce.”
“This is the right offer at the right time and on an unprecedented scale,” said Mel Edwards, global managing director.
“This is hugely exciting because with this new agency we have the opportunity to shape the future of modern marketing in every key market around the world, it brings real opportunities for our people and real growth for our clients around the world. It’s a game changer for every business and for the industry as a whole.”
Wunderman Thompson and VMLY&R were formed in 2018 and have experienced continued growth since their inception, driven by client development, new expertise and acquisitions. Each agency has been globally recognized for its creativity and expertise, with Wunderman Thompson being named Overall Network of the Year by Campaign and Ad Age’s Outstanding Agency and VMLY&R being ranked seventh at the Cannes Lions International Festival of Creativity and second on the AD Age A-list.
Their extensive expertise has also been recognized by technology partners (including Adobe, BigCommerce, Contentful Microsoft, Salesforce and Sitecore) and industry analysts. Both Wunderman Thompson and VMLY&R were recognized in the Forrester Wave™ report, which named WPP a “Leader” in Commerce, Digital Experience, Marketing Services and most recently, Global Measurement and Optimization.
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