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Six out of ten nonprofits do not raise funds online and only 25% have launched a crowdfunding campaign. This is a sign of an incomplete digital transformation of the third sector, despite reforms and the creation of Runts (a single national register of the third sector). The data comes from the second edition of Terzo Sector & Digitale, a survey initiated by Italia Nonprofits and For nonprofits, with the support of TeamSystem, which collected testimonies from about 500 entities on their experiences on the topic of digitalization, with reference to the following three areas: Areas: Fundraising, communication and management of internal operations and human resources (workers, members and volunteers).
Obstacles to digital transformation
Lack of funding, poor skills and changes in the culture within the organization: these are the most common barriers that make it difficult for nonprofits to adopt digital, with 66.2% of respondents still considering themselves not fully digital. The data becomes even more significant when we delve deeper into the use of technology: only 13.1% of nonprofits have integrated digital into everything they do, while the majority have integrated digital but not taken a strategic approach. Among the main barriers that institutions find themselves facing in their digital journey, the first one is the lack of funds to invest in adopting new tools and adapting their systems (48.6%), followed by a lack of internal skills organizations (45.5%) and the need to make changes to their corporate culture to begin the transformation process (25.3%). However, more than a third of institutions believe that their institution should prioritize other challenges, highlighting that digitalization is not yet seen as a true necessity, but also as a source of great opportunity.
Skill Nodes
Not surprisingly, on the subject of digital skills, organizations felt they were lacking in preparedness in topics that require highly specific skills such as machine learning, artificial intelligence and cybersecurity. Surprisingly, people felt lacking in online fundraising, SEO and advertising, which are key activities for every organization’s visibility and sustainability.
On one hand, less than 90% of organizations have a website, but on the other hand, less than 70% of organizations have found themselves updating their website in the past two years. Of the entities without a website, almost eight in ten have at least a presence on a social profile.
More than half of institutions prefer paper management
On the contrary, considering the presence of digitization in administration, the study shows that 86% of companies have already incorporated it into their processes. However, more than half of the institutions still use paper books and records.
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