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OpenAI, the company behind ChatGPT, announced on Thursday that it has put its artificial intelligence (AI) system to work challenging the market-dominating Google search engine.
The US startup said it is testing a prototype of “SearchGPT”, a tool designed to “combine” the strengths of its artificial intelligence models with information from the web to quickly respond to online queries and provide relevant sources.
OpenAI explained in a post on its company blog that SearchGPT has been opened up to a small group of users and the media to collect feedback.
“AI search will become one of the main ways to navigate the internet, and it’s critical that in its early stages this technology is built in a way that values, respects, and protects journalism and editors,” said The Atlantic CEO Nicholas Thompson.
According to the San Francisco company, search features that make it through the prototype will be incorporated into ChatGPT in the future.
The company added that users will be able to interact with “SearchGPT” through conversational queries and will be able to ask counter-questions as if they were talking to a person.
Google recently added AI-generated summaries of results, called “Summaries,” to its search engine.
The new feature provides text at the top of Google search results, rather than traditional website links, summarizing the information the engine believes can answer the user’s query.
OpenAI’s description of SearchGPT is similar to this tool.
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