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The festival will be curated by talent and experts across the creative spectrum across two content phases, with participation from Mastercard, ESL FACEIT GROUP, HungerStation, Kraft Heinz and the Saudi Ministry of Culture.
Ian FelservisVice President of Dubai Lynx, said: “This year’s Dubai Lynx will feature content that addresses the challenges facing the industry today in the MENA region. Key themes will focus on creative effectiveness, talent and culture, creative risk, AI and innovation, with each session designed to provide delegates with forward-thinking perspectives and practical advice. We are excited to be bringing together some of the best talent from the region and beyond, and we look forward to the wealth of learning, knowledge and inspiration these creative minds will bring to the festival. »
This year’s Dubai Lynx Conference will welcome some of the region’s most influential creative leaders, equipping delegates with the tools they need to create more impactful work and drive business results.
Highlights include an in-depth look at the CMO’s thinking, Mustafa cashierSenior Vice President, Marketing and Communications, Middle East and North Africa, MasterCardQassem said: “Dubai Lynx sets the industry benchmark for creativity and innovation. It’s a great opportunity to connect with passionate minds, share ideas and exchange thoughts that push the boundaries of creativity. For 25 years, Mastercard has stood out as a brand and our evolving Priceless platform remains at the heart of everything we do. I’m thrilled to be a part of this prestigious event and to join the region’s marketing leaders in exploring and nurturing the region’s vibrant creative landscape. »
elsewhere, Fabio TambosiSenior Vice President of Global Marketing, ESL FACEIT Group, will share the toughest questions facing some of the top brand leaders in the MENA region today. Tambosi added: “I believe brands have the power to unlock the world and use marketing as a catalyst and platform to change the way fans connect with brands emotionally. This is exactly what we at ESL FACEIT GROUP create every day with the gaming community and what Dubai Lynx has long provided as a platform to unleash the creativity of the marketing community. I’m excited to be on stage to talk about the rise of esports as a new global sport and how it is changing people’s relationship with premium sports entertainment to the point where marketers can no longer let you ignore it or be afraid of it. »
Industry Legend Josie PaulPresident and Creative Director BBDO Advertising index, Gabriel SchmidtGlobal Creative Director greywait Marie Claire Maloof,Creative Director Edelmanwill discuss the importance of proving the effectiveness of creative work to creatives and marketers. world Abdul HadiDirector of Marketing and Communications at the Saudi Ministry of Culture, and Muhammad JeffreyMarketing director, Hunger Stationwill take the stage to examine best practices for working with Saudi brands and agencies and how to engage consumers. Dubai Lynx will also focus on how AI can help brands and agencies do more creative work, with speakers including Rebecca Bezzina, CEO of R/GA EMEA, and Nick Pringle, Creative Director of R/GA EMEA.
Philip Thomas, Dubai Lynx Chairman commented: “This year’s programme features an outstanding line-up of regional and international talent. We look forward to working with these experts to delve into the region’s trends and challenges and derive concrete lessons that can be applied every day to drive growth and progress. »
The complete plan will be on Monday Twenty-nine JanuaryWith the opening of registration festivalincluding press certification, awards ceremony and dinner on Thursday, January 18. For more information on the festival program, visit www.dubailynx.com.
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