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The judging panel has announced the 2024 WARC Middle East and Africa Prize in association with LIONS.
The regional competition will be rigorously judged by senior industry experts from leading agencies and renowned global and local brands, celebrating marketing with strategic talent and impact.
John Bizzell, Director of the WARC Awards, said: “To judge the most strategic and effective marketing campaigns in the Middle East and Africa, we have brought together a group of highly skilled and well-respected professionals from across the region to bring their expertise and cultural insight to the judging process.»
Therefore, Tunisians Issem Saadi, General manager Thought Sharing will be jury Channel integration, channel pioneers, partners and sponsorship, purchase path, data usage
Other judges for the WARC Middle East and Africa Awards include:
Brand purpose, Business to business, Cultural impact, Customer experience, Immediate impact, Long-term growth categories
– Gugu Mthembu, Chief Marketing Officer, Telkom, South Africa – Jury Foreman
– Deepankar Rustagi, CEO, OmniRetail Technology Limited, Nigeria
– Dina El-Dessouky, Head of Strategy and Insights, MENA, Middle East and Africa, Leo Burnett
– Juman Sleiman, Senior Strategist, Imagination Middle East Consulting, United Arab Emirates
– Neema Masinde, Regional Director, Marketing Communications & Integrated Media, Beiersdorf Kenya
– Rawad El Dahouk, Head of Strategy and Planning, Wunderman Thompson Saudi Arabia
– Souheil Badaa, Chief Marketing Officer, Riaya Industries, Morocco
– Walid Kanaan, Chief Creative Officer, TBWA RAD, Lebanon
Channel integration, channel pioneers, partners and sponsorships, purchase paths, data usage categories
– Khaled AlShehhi, Executive Director of Marketing and Communications, UAE Government Media Office – Jury Foreman
– Babar Rahman, Vice President of Marketing, Qatar Airways
– Christine Amisi-Bwire, Media Director, Starcom East Africa/ALB, Kenya
– Dawn Rowlands, CEO of Dentsu Sub-Saharan Africa
– Elda Choucair, CEO, Omnicom Media Group, UAE
– Mosala Phillips, Chief Marketing Officer, Old Mutual, South Africa
– Yssem Saadi, General Manager, Mindshare, Tunisia
– Yvonne Gyefour, Chief Marketing Officer and Co-Head of Brand, Jumia Group, NYSE: JMIA, Africa
Strategic Thinking Category (New)
– Carolyne Kendi, Chief Marketing Officer, Absa Kenya PLC, Kenya – Jury Foreman
– Anastasia Kim, Head of Creative Strategy, Google, United Arab Emirates
– Angela Vic Kyerematen-Jimoh, Digital Transformation Lead, Microsoft Africa
– Anton Reyniers, Head of Strategy, Impact BBDO, UAE
– Bogosi Motshegwa, Chief Strategy Officer and Founder of Thinkerneur, South Africa
– Fred Akinmuyisitan, Head of Portfolio Strategy, CMI and Marketing Capability, Nigerian Breweries (Heineken Nigeria)
– Maria Parsons, Head of Strategy, Grey Group, Qatar
– Tahaab Rais, Chief Strategy Officer, Middle East, North Africa and Turkey, Publicis Groupe
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