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According to foreign media reports, Apple is negotiating to acquire more Hollywood movie copyrights to boost the competitiveness of its streaming platform business, Apple TV+.
The report quoted sources as saying that Apple TV+ had successfully obtained the exclusive streaming rights for about 50 Hollywood movies earlier this year, but plans to purchase more copyrights to enhance its competitiveness in the streaming platform market.
Apple declined to comment on the news.
Apple TV+ has a large number of original film products and has won a total of 72 Emmy Awards. However, according to data from data provider Antenna, Apple TV+’s user cancellation rate is the highest among all streaming platforms, which means that Apple TV+ must strengthen the attractiveness of its short film inventory in order to retain customers. Therefore, it is appropriate for Apple to increase the copyright of Hollywood movies.
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