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Happy World AI Day! Today, we celebrate the amazing advances in AI and explore its transformative impact on the world. In this special blog series, we dive into all aspects of AI, from groundbreaking innovations to pressing ethical considerations and safety challenges.
Join us as we speak with different executives from Intermedia about how we are rapidly and dynamically leveraging AI in our operations and beyond. We kick off this series with an in-depth conversation with Irina Shamkova, Chief Product Officer at Intermedia. Hear Irina’s thoughts on the role of AI in transforming the contact center industry and how these advancements are shaping the future.
Thank you very much for accepting this interview to mark World AI Day. AI can be applied to many different industries and functions. What does the future of AI look like for the contact center/unified communications industry?
yes: From my perspective, AI in the Contact Center (CC) and Unified Communications (UC) industries is all about enabling smarter communications. A cohesive and successful UC and CC business operation is only possible when an organization’s employees talk and collaborate with each other. With this knowledge, the challenge becomes how do you create the most effective contact center? I believe AI offers endless optimization opportunities to strengthen connections between employees, leading to more effective collaboration, which in turn leads to a better customer experience. All we have to do is put the best parts of this new technology (generative AI) to work and focus on how AI can help solve current problems and challenges. I believe AI can help drive our technology forward.
What are the main ways that Intermedia uses AI, or what do you think are the main ways that Intermedia uses AI?
yes: We use AI tools to drive and support various business functions and enhance our collaboration and communication platform. For our customers, we focus on incorporating generative AI into the enhancement and improvement of existing functions. This enables them to use these enhanced capabilities to interact more effectively with customers or employees.
Artificial Intelligence has many uses in our daily lives. Why is investing in AI important?
yes: To stay competitive in any industry, it’s essential to start using artificial intelligence. By applying AI to specific tasks, you can increase efficiency and reduce costs, allowing you to focus on other parts of your business. As AI becomes more applicable to more areas, you can find more efficiencies throughout your business, helping you stay competitive in the market.
Intermedia has many unique capabilities and features, such as its new archiving platform. How does Intermedia stay ahead of the AI trend?
yes: As a communications platform, our customers can record their conversations, chats, emails, text messages, recordings, and meeting minutes here. What sets us apart is our superior archiving platform, which can securely store all of this data. With this massive amount of data, we can provide valuable insights to our customers. Now, we are excited to enhance our platform with generative AI capabilities and advanced analytics. This cutting-edge technology will greatly improve the tools our customers are already using. I am excited to bring these innovations to our customers over time.
In honor of World AI Day, what advice would you give to clients or consumers of AI?
yes: AI is not a panacea for all problems; it is designed to be effective at solving specific problems. It can excel at solving targeted, narrow use cases. Privacy and security are paramount, so it’s important to monitor AI usage and optimize it over time to prevent oversharing. At Intermedia, our focus on unified communications and collaboration positions us perfectly to harness the power of AI. We’re excited to apply AI in a variety of ways to help our SMB customers be more efficient and successful, harnessing the full potential of this extraordinary technology.
Thank you for joining us for this insightful discussion about the impact of AI in today’s rapidly evolving environment. As we continue to explore the vast potential of AI, we are committed to integrating these cutting-edge technologies to help our customers thrive.
Stay tuned for in-depth conversations with industry leaders and experts as we dive deep into how AI is transforming business and increasing productivity in innovative ways. We’re excited to continue this journey with you, bringing the latest advances and insights to the forefront.
Happy World Artificial Intelligence Day! Let us work together to embrace a future driven by intelligent solutions!
Intermedia helps businesses of all sizes connect better anytime, anywhere through voice, video conferencing, chat, contact center, business email and productivity, file sharing and backup, security, archiving and more. In addition, as a partner-first company, Intermedia is committed to serving our channel partners to help them grow revenue and maximize their success.
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