Beauty care for private parts: can not be ignored

The aesthetics sector is growing in the country. According to the Brazilian Association of Personal Hygiene, Perfume and Cosmetics Industries (Abihpec), between 2018 and 2022, the sector has grown by more than 500% compared to previous years. This growth has also led to an increase in the number of professionals in the sector, which has increased from just over 70,000 to almost 500,000 in the same period. However, when it comes to intimate aesthetics, there is currently little information and certain taboos.

Fernanda Sanches, beauty expert and CEO, said Beauty salonsa dermo-cosmetic company that offers professional beauty treatments and home care, people often don’t know that the intimate area can and does deserve to be cared for.

“The area tends to darken due to a range of factors, but there are a range of products and treatments available to help rejuvenate the area,” he says.

According to Fernanda, one of the common reasons for darkening of private areas is changes in hormone levels.

“So, the skin may darken during pregnancy, menopause, or even due to the use of hormonal contraceptives,” he explains.

Tights

Constant friction caused by tight underwear and frequent hair removal methods such as waxing or shaving can also damage the beauty of the private area.

“We must not forget the lack of adequate hygiene in the area, which can lead to the accumulation of dead cells and bacteria, damaging the skin,” he warned.

Experts emphasize that no matter what the cause of the darkening of the private area, the area can be treated using technology currently available on the market.

“For example, at Cosmobeauty we have launched the Vulcan Ice Intimy Care range, a treatment programme using advanced modern technology to provide rejuvenation and whitening of the intimate area in a safe and 100% effective way,” he said.

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