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During the summer, Dagens Media checked in with a number of industry profiles to find out how their holiday plans were going and what issues they were facing when they returned to work.
John TaubertTU CEO:
What do you look forward to doing in your downtime?
– Spend time with family and friends. My holiday week remains largely unplanned, and this series of long days that feel like blank pages almost feels like a bit of a luxury.
What media won’t you take a break from during the holidays?
– No matter what time of year it is, my media consumption consists mostly of news content, but during the holidays the focus tends to shift to longer cultural coverage and articles from “Under the Line” characters. Of course, I hope to squeeze in a few books, perhaps some classics or new releases that I didn’t have time to read in the spring. Now on top of the pile Juan Morenos Spiegel reporter reports Claes Relotius.
What are the most important issues your organization needs to address when you return this fall?
– The most important and pressing issue is that the EU notification that TU is preparing is completed so that we don’t waste important time if we feel that SVT and the Ministry of Culture do not read the public service investigation as we do, because then TU must notify the Swedish government of violations of EU competition law. SVT said they will pay more attention to moving images, but does this also mean that the texts they publish will be much less and shorter than they are now? We did not get a direct answer.
What was most challenging about the spring season for you or your organization?
– Local newspapers represent reporting that no one else is responsible for, and so they are often decisive for keeping our democracy alive. But there is no natural law that states that Sweden will always have rich media diversity, with hundreds of daily newspapers. So in an era of shrinking advertising markets and changing media consumption patterns, it is important, and sometimes challenging, to make politics work for the continued development of media diversity (rather than against it).
– A current example is the consent requirement and consent design for targeted advertising. According to the IAB’s first preliminary calculations, this would mean a loss of SEK 770 million in revenue per year for the daily newspaper and magazine industry. This is equivalent to almost a full year’s worth of paid media support!
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