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Hashnet:
WhatsApp is the messaging app of choice for the vast majority of users around the world, however, it’s not just individuals who use the app to communicate, as the Meta-owned app is also the most popular app when interacting with businesses.
Be it a clothing brand, food company or automobile company, companies interact with customers through instant messaging apps, answer queries and resolve issues, and in order to make these companies stand out and ensure their authenticity, the tech giant has introduced a green check mark next to the name of the verified channel so that users can know about them.
In a recent report by WABetaInfo, WhatsApp is planning to replace the green verification badge with a different checkmark in the WhatsApp Beta update for Android 2.23.20.18. According to reports, the screenshots shared show that the website-owned app is working on replacing the green verification badge with a blue checkmark that indicates verified channels and companies.
Additionally, the report states that the tech giant wants to make verification badges consistent across all meta-platforms, similar to the blue checkmarks on Facebook and Instagram, and that WhatsApp is currently publicly testing the change, with some beta users seeing the new update.
As per the screenshots, WhatsApp will align the icon with the Meta branding and create a unified experience across other Meta platforms by changing the color of the current verification badge to blue.
The introduction of the new blue checkmark will still serve as a sign of authenticity, ensuring that users are interacting with a verified channel or business. The development of the blue checkmark for verified channels and businesses is intended to enhance user trust and reduce the risk of impersonation.
As of now, the new feature is available to a handful of beta users who have installed the latest WhatsApp beta version for Android from the Google Play Store, but it will be rolled out to other users in the coming weeks, according to media reports.
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